Video Essentials

For Brands of Any Size, YouTube Creators Site Offers Helpful Tips

“There’s a secret to winning on YouTube that nobody tells you,” said video-maker and blogger Roberto Blake on the YouTube Creators Site. “What if I told you despite all the genres and subcategories of YouTube, that there are really only three types of content on YouTube.

YouTube Creators Site host Roberto Blake“In fact, of the three types of content you could make for a YouTube channel, most creators will only focus on doing one.”

Those words open “What Content to Make on YouTube,” a master class video created for the relaunch of the Creators Site.

YouTube launched its Creators Site a year ago, and felt the area was due for a little freshening. It now includes more one-to-one assistance in a section called Partner Managers. Here, creators can get direct help on growing a channel from a YouTube expert, including best practices for running their channels. They can also get invitations to channel-building events and workshops. This option is open to YouTube Partner Program members with 100,000 subscribers, a clean record, and ad-friendly content.

In refreshing the site, YouTube worked with creators to learn what information they found most useful. Visitors will now find more current information and a more reader-friendly design. Other resources include creator spotlights, a library of courses on growing a channel, and a forum for sharing ideas with other channel creators. The site includes a calendar of events around the world, so creators can meet fellow YouTubers in person.

One highlight of the updated site is a series of master class videos. That’s where Roberto Blake comes in. This series will include information on growing a channel and building a business on YouTube. Blake hosts the first video and explains how using the hub, help, hero content strategy can assist creators in broadening their reach and attracting new viewers.

“From checking the latest news on our Twitter feed, to staying up to date with our blog, we hope this redesign helps creators at all stages to get inspired, engage, and thrive on YouTube,” wrote YouTube global head of marketing communications Alejandro Oropeza in a blog post.


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