Tout, the TV network for the Internet, today announced a partnership with Grapeshot, a real-time marketing intelligence and optimization platform. With Grapeshot, Tout will enable advertisers to reach more than 85MM engaged viewers using technology that profiles words and phrases in digital content, providing a contextual filter for their video campaigns and the ability to block inappropriate content before their ads run.
According to eMarketer, automated ad buying is expected to grow to 84 percent by 2019. For advertisers, it represents an opportunity to reach as many of their target customers as possible in a more efficient, data-driven way. The challenge is making sure that every one of their video ads shows up in a legitimate and contextually relevant place.
“At Tout, we believe the best way for advertisers to reach the most engaged audience at scale is through personalized, relevant video content in environments that are safe and well-lit,” said Michael Downing, CEO of Tout. “The addition of Grapeshot provides an additional layer of safety from a trusted third party partner that their ads are showing up in legitimate places.”
With Grapeshot, Tout is able to give its advertisers the assurance that their brand will not be placed next to any content with which they do not wish to be associated. Additionally, Grapeshot is proud to process over 100 languages for Tout, delivering a truly global brand safety proposition, across Tout’s global publisher network. Grapeshot will also benefit advertisers by providing greater contextual marketing intelligence and optimization, allowing those who implement Grapeshot to make better-informed decisions at speed.
“We are excited to partner with Tout and jointly provide a world-class contextually-powered brand safety and marketing intelligence solution,” said John Snyder, CEO, Grapeshot. “With Grapeshot, Tout’s advertisers can be confident their brand values and performance objectives are aligned before the media commitment is made.”
Tout is the TV network for the Internet. A spin-out from the Stanford Research Institute (SRI International), Tout’s Personalized TV Technology is the first patented AI technology that delivers targeted video programming based on who you are and where you are across the web. Tout works with more than 300 leading content producers and over 3,500 publishers to significantly grow online video revenue and drive deeper engagement with consumers. Delivering over 400MM video streams to 85MM unique viewers every month, Tout provides unprecedented scale and brand-safety to hundreds of Fortune 1000 advertisers who want to align their brands with the highest quality and contextual relevant video content. Headquartered in San Francisco, Tout works with top media brands like CNN, Fox Sports and Time Inc. to deliver personalized TV across the Web. To learn more, please visit www.tout.com.
Grapeshot is a real-time marketing intelligence and optimization company. By deploying machine learning to unlock the value from keyword-based data, Grapeshot’s Live Context Marketing Engine helps marketers move from isolated data silos to fully integrated, cross-channel predictive analytics leading to more effective and brand-safe marketing campaigns, improved/cognitive customer engagement, increased customer lifetime value and greater revenue potential and return on advertising spend (ROAS). For more information visit: www.grapeshot.com or follow Grapeshot on Twitter and Facebook.
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