Tubular Labs Wants to Help Brands Make a Deal in Sponsored Video

Online video intelligence company Tubular Labs launched a new product this week, and it’s one brands and agencies working with sponsored videos will want to know about. It’s called DealMaker and it’s a comprehensive source of intelligence for sponsored video. How comprehensive? It tracks over 140,000 sponsored videos, 15,000 brand sponsors, and 15,000 content partners.

A deep dive into sponsored video data, DealMaker is intended to help branded content sales teams prospect brands and close higher value deals, while brands and agencies can find a perfect content partner, set project benchmarks, and measure their return on investment.

As the image below show, DealMaker lets users filter by platform—either Facebook, YouTube, or all—and by date. They can also filter by industry or country. The results identify videos by their sponsor and partner, detailing total views, views in the past 30 days, and views in the past 7 days.

DealMaker has turned up some interesting differences between the two biggest video destinations. As reported by Variety, in Q1 2017 Facebook’s top categories for brand video were media and food, while on YouTube they were gaming, media, and personal care. Even more striking: In Q1 2017 79 percent of Facebook’s brand videos were from media companies and 21 percent were from individual influencers, while on YouTube 95 percent were from influencers.

During DealMaker’s beta period, several Tubular Labs customers gave it a try. A+E Networks was more than satisfied: “DealMaker data gives A+E Networks insight on competitor campaigns and industry benchmarks to strengthen our sales process, maximize our ROI, and enable higher value reporting,” says Cristina Bell, vice president of digital research at A+E. “Tubular’s DealMaker provides A+E Networks with the data we need to intelligently and efficiently drive our sponsored video business forward.”

Those interested can request a DealMaker demo. Customers who join prior to August 31, 2017, become members of the DealMaker Founders Club, which nets them exclusive features and opportunities.


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