Video Essentials

Gen Z Brands Take Notice: The New Fame List Has Arrived

The New Fame List is here, and these aren’t the usual Hollywood A-listers.

Instant, the social-first digital entertainment platform created by Time Inc., has announced its list of the biggest social media superstars. Called the New Fame List, it’s something every Gen Z-focused marketer should memorize.

Gen Z grew up online, and so did their biggest stars. Rather than looking to Hollywood, Gen Z looks to YouTube.

Here’s Instant’s first ever New Fame List:

  • Entertainers: Logan Paul, Rhett & Link, Miranda Sings, King Bach, Liza Koshy / Emerging Entertainers: David Dobrik, Juanpa Zurita
  • Visionaries: Lilly Singh, Derek Muller/Veritasium, Hannah Hart, Gigi Gorgeous, Connor Franta / Emerging Visionaries: Kat Blaque, Josh Sundquist
  • Real Deals: Issa Rae, Joey Graceffa, Todrick Hall, Lele Pons, Casey Neistat / Emerging Real Deals: Why Don’t We, Carson Lueders
  • Trend Setters:  Rudy Mancuso, Teala Dunn, Jojo Siwa, Swoozie, Loren Gray / Emerging Trend Setters: Renny, Ari Fitz
  • Lookers: Jeffree Star, Manny MUA, Kandee Johnson, Nikkie Tutorials, Patrick Starrr / Emerging Lookers: Jake Warden, Morgan Hanberry
  • Sports Social Stars:  Presented by Sports Illustrated: Alex Morgan (Soccer), Marquette King (Football), Amanda Nunes (UFC), Paul Bissonnette (Hockey), Jason Kipnis (Baseball), Joel Embiid (Basketball), Victoria Azarenza (Tennis)

Selection criteria included channel growth, social buzz, and social network engagement during the last year—data created by social media intelligence company MVPindex. That company helps brands put a dollar sign on influencer talent and social network reach.

“These digital artists aren’t just vloggers, they are entrepreneurs, brand ambassadors, faces of Fortune 500 companies, activists rallying millions of dollars to causes their audiences are passionate about; and self-made entertainers with paramount influence on their fans of Gen Z and Millennial age,” says Will Lee, group digital director for sports and entertainment at Time Inc. “Those on the New Fame list are true stars who have created their own business empires, social media movements, and transformed what it means to be famous in 2017.”


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