Jaunt and OmniVirt today announced a preferred partnership that will result in Jaunt’s clients having access to distribute their 360° virtual reality (VR) advertising across OmniVirt’s 360° VR Network. This partnership will extend the reach of campaigns that Jaunt has been providing to its brand clients by ensuring increased distribution and viewership across OmniVirt’s premium publisher network.
Distribution has been one of the largest pain-points in the VR market today. Marketers are excited by the opportunity that this new immersive storytelling medium provides, but without a large footprint of viewers it has been hard to justify continued marketing investment. Under this partnership, Jaunt will be able to extend the reach of its client’s campaigns seamlessly into OmniVirt’s premium inventory, enabling brands to promote and drive viewership to their VR experiences at unparalleled scale.
“Jaunt has been a pioneer in the cinematic virtual reality industry. We are excited to help Jaunt extend distribution for its advertising clients,” states Brad Phaisan, CEO and Founder of OmniVirt.
“We know that marketers and their agency partners are looking for premium inventory and scaled distribution when it comes to the world of 360° virtual reality advertising,” states Jean-Paul Colaco, Chief Revenue Officer at Jaunt. “We have been very impressed with OmniVirt’s technology and reach. The Jaunt Studio and app combined with OmniVirt’s distribution network will provide our clients with a holistic solution for their 360° virtual reality brand advertising campaigns.”
Starting today, any advertiser, brand, or agency that needs support in their 360° virtual reality advertising campaign can now leverage this partnership between Jaunt and OmniVirt to create and distribute their VR experiences.
Founded in 2013, Jaunt is the leading provider of cinematic virtual reality, developing hardware, software, tools, and applications to put the power of virtual reality in the hands of today’s best content creators. Headquartered in San Mateo, California, the company also maintains a presence in Los Angeles, CA through its studio arm, Jaunt Studios; its European business center in London; and in 2016 Jaunt established Shanghai-based Jaunt China, a VR company formed in partnership with Shanghai Media Group (SMG) and China Media Capital (CMC). Jaunt’s investors include The Walt Disney Company, Evolution Media Partners, China Media Capital, Highland Capital Partners, Google Ventures, Redpoint Ventures, Axel Springer, ProSiebenSat.1 SE, The Madison Square Garden Company, Peter Gotcher, The Blake Krikorian Estate, and Sky (corporate.sky.com). Experience more at www.jauntvr.com.
OmniVirt is 360 Video and Virtual Reality advertising platform founded by former Google and YouTube employees. The company has received funding from top venture capitalists including Andreessen Horowitz, Greycroft, BDMI, Horizon Media, First Round Capital and many others. OmniVirt’s technology distributes 360° VR across top publisher websites like The New York Times, AOL, Time Inc, Gannet, Wall Street Journal, Vice Media and more. These experiences are customizable and interactive, with detailed performance reporting showcasing where audiences are engaging in the immersive experience. The company has powered multiple high profile campaigns for clients like Toyota, Infiniti, Samsung, Chevron, Universal Pictures and Johnnie Walker.
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