Connatix (www.connatix.com), the fastest growing native advertising platform for premium publishers, today announced the launch of its new platform, Connatix Programmatic Syndication, the first offering on the market to provide an end-to-end audience extension product for publishers. The solution gives publishers the ability to scale their programmatic video monetization by distributing content and programmatic demand as a package across Connatix’ brand safe network.
With the product, Connatix provides an entire Programmatic Syndication ecosystem in one offering, including its player, video CMS and premium network of publishers delivering over 3 billion video views per month. The product gives Connatix’ publishing partners the power to serve their video content to the audiences that their advertisers are targeting. By using its own proprietary technology, Connatix helps boost the programmatic revenue the publisher is able to capture.
“While video today is one of the most popular and widely used forms of advertising for publishers, publishers still often face challenges predicting and meeting programmatic fill rates,” said David Kashak, founder and CEO of Connatix. “That’s where we step in: Connatix is the fastest growing premium video distribution network, currently ranked #8 in comScore, so publishers can drive substantial revenue from programmatic partners with our platform.”
Programmatic Syndication is the latest in several products that Connatix has unveiled in the past year to help publishers better engage their audiences, increase their video inventory and generate more revenue. In addition, Connatix protects users from malvertising that often comes through programmatic channels. This added layer of protection for syndication partners enhances the brand-safe environment.
Connatix (www.connatix.com), provides tools to both publishers and advertisers to improve the native advertising experience and deliver increased monetization opportunities. By adhering to the company’s founding principle: placing ads based on content that appear in a native format on the publisher’s site and don’t interrupt the UX, Connatix helps publishers reach 100 percent advertising fill rate. Connatix has created a strong foothold in the native advertising world since its founding in 2014, working with more than 1,000 publishers and partners, including Tribune, Meredith, Delta, Bank of America and Ford.
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