IRIS.TV, a video personalization pioneer that enables publishers and marketers to maximize the value of their video inventory by streaming custom programming to individual users across all devices, today announced a partnership with Vemba, a premium video distribution and content discovery platform.
The Vemba partnership with IRIS.TV enables publishers to maximize revenue from their video content libraries by providing users with personalized content using both owned and external video content sources. Publishers can control programming by streaming position, frequency, category, and soon by geo-location and by device. The arrangement will also manage multiple branded content campaigns across networks while maintaining brand safety and assuring publishers meet campaign guarantees.
Vemba is a uniquely publisher-focused platform, enabling content publishers to directly control all components of video distribution, ingestion and monetization. Content from Vemba’s discoverable marketplace works with any video player technology, and offers real time video analytics across all player environments.
“Together, Vemba and IRIS.TV will use A.I. and machine learning personalization to help publishers maximize on-site video consumption, user engagement, and retention,” says Garrick Tiplady, CEO of Vemba.
“Our proprietary prescriptive analytics enables publishers using the Vemba platform to make actionable decisions based on data-driven insight and provides real-time performance data to understand asset value and to maximize return on video syndication,” says Field Garthwaite, CEO of IRIS.TV.
“This partnership will help media companies maximize the value of their video libraries, create engaging and relevant content, and match brands with the exact right audiences,” says Sim Blaustein, Partner at Bertelsmann Digital Media Investments, an investor in both companies. “Having these two portfolio companies collaborating in this way creates larger combined value in the video ecosystem.”
Vemba is a next generation video platform for premium publishers. The platform facilitates the distribution, discovery and monetization of video content with full control and transparency. With offices in New York, Los Angeles, and Toronto. Vemba is powering video distribution for the world’s leading media companies.
IRIS.TV is a cloud-based personalized video programming system that allows publishers and content owners to generate more video views and engage users across all devices. The company’s product suite is designed to increase video consumption and simplify operations for web, mobile, and OTT video distribution. The software integrates with existing video players using artificial intelligence and adaptive machine learning to automate streaming of personalized content based on audience preferences, user interaction, and behavioral segmentation. IRIS.TV has hundreds of customers across the world that rely on the company’s video programming platform to keep their audiences watching.
Based in Los Angeles, IRIS TV’s investors include Sierra Wasatch, BDMI, Progress Ventures and individual backers including Machinima founder Allen DeBevoise, Lions Gate CFO James Barge as well as senior executives with Nielsen and AEG.
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