Video Essentials

CES 2017: Addressable TV Experts Explain What it Still Needs


We know the promise of being able to target individual viewers in their living rooms, but what roadblocks remain in the path of widespread addressable TV adoption? At C Space, the marketing arm of CES 2017, OnlineVideo.net and VideoAmp spoke to several insiders to gather their thoughts on the future of addressable TV advertising.




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