Synthesio, the leading global Social Intelligence platform, announced a new strategic integration today with Octoly. Octoly is a leading global platform that offers cosmetics and fashion brands access to thousands of creators on social networks. This addition will allow Synthesio customers to measure the impact of their influencer marketing campaigns among their other traditional, paid, owned and earned social media efforts.
“Influencers work like traditional broadcast TV channels: they build qualitative content that reaches targeted audiences. Brands use technologies like Octoly to hire these creators but struggle to measure the impact of these programs.” explained Loic Moisand, CEO and Co-Founder of Synthesio “With this partnership, we enable our customers to include their influencer marketing programs into the bigger picture of their social media ROI framework.”
Synthesio’s integration with Octoly will facilitate identification of paid influencer videos and separate them from organic earned content. Specifically relevant for the cosmetics and fashion world, the program will soon expand to other industries as the Octoly creator database continues to grow.
“The influencer marketing community is now a major component of brand marketing for the fashion and beauty industries and social media is its advertising highway,” said Thomas Owadenko, Co-Founder and CEO of Octoly. “As the leading platform and influencer marketplace for both brands and creator communities, Octoly needs to ensure that these groups are actively engaged in authentic conversations. Synthesio gives us the social intelligence to confirm that the dialogue happens and we provide the influencer marketing infrastructure.”
Octoly’s integration is available to Synthesio customers immediately. Current customers can reach out to their Account Managers for further details.
Synthesio, named the Global Leader by an independent analyst in two reports in Q1 2016 and an Editor’s Choice by PC Mag, is a global Social Intelligence platform used by some of the world’s top brands, and the agencies that support them. Synthesio is the framework for building social intelligence that provides real business results. Whether an organization’s social team is built within Marketing or crosses multiple departments, business units or geographies, Synthesio helps teams listen to, and analyze, consumer conversations across social and mainstream media within one platform. Founded in 2006, Synthesio has offices in New York, Paris, London, and Singapore.
Octoly is the first micro-influencer marketing platform with a fully-integrated marketplace where up-and-coming creators get free products from the world’s leading brands, allowing them to provide unbiased and authentic reviews on YouTube and Instagram. Octoly simultaneously helps brands identify and activate micro-influencers at scale while giving creators a rich store of products that matter to their audience. Octoly manages thousands of creators along with brand customers such as L’Oréal, Estée Lauder, Sephora, Urban Decay, Birchbox, and many more. See the future of micro-influencer marketing at octoly.com.
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