It’s an announcement so big it had to be made from two conferences at the same time: YouTube today announced its new Brand Partner Certification Program from VidCon in Anaheim, California, and the Cannes Lions International Festival in France.
The program offers lessons in an online curriculum for agencies that want to get up to speed on creating effective video marketing strategies. Agencies will learn how to partner with YouTube creators, optimize online video campaigns, create YouTube content that engages a target demo, and distribute their creative assets.
A global offering, YouTube will make its curriculum available in 22 languages.
Top YouTube talent will be part of the lessons, which makes sense as they’ve gotten plenty of experience in working with brands. Hannah Hart, Mystery Guitar Man, Flavia Calina, My Cupcake Addiction, and others will take part.
MEC’s Wavemaker has already taken a lead on the certifications, announcing that all its global employees would be certified in the coming months.
“The launch of the YouTube Brand Partner Program Certification is incredibly timely and exciting for MEC,” says Alastair Aird, MEC’s global COO. “With MEC Wavemaker we have a different kind of content offer, one that helps our clients see exactly what role content and platforms play in their customers’ lives and how that will directly impact their brand’s performance. Equipping our people with the necessary knowledge to design the most effective video content is key to our service to clients.”
Interested brands can apply for the program through an online form.