Is your brand’s YouTube channel everything it could be? To get your online video marketing efforts off to the right start in 2016, give Vidpow’s free YouTube audit a try.
Last year, Vidpow debuted as an online learning site that featured expert-created videos teaching video marketing skills. OnlineVideo.net wrote about its launch in September 2014. After a pivot, it’s now a marketing agency that offers YouTube optimization and related services.
To gain prospective customers, Vidpow has created a free YouTube audit that checks your brand’s channel for 17 metrics, including subscribers to views and views to engagement. You’ll learn which of your videos have under optimized tags and which have over optimized tags (did you know that was possible?). You’ll also learn which video titles are too long, see unique view metrics, and more.
The most useful thing about the audit isn’t the stats, but that Vidpow explains what each stat means and shows how brands can improve their numbers. In the tagging metrics, for example, it recommends using between 10 and 15 tags per video.
The audit is free, but requires registration. Learn more about it from the video below, starring the bearded men of Vidpow. If you like what Vidpow offers, a custom audit currently sells for $1,997.