Online video ad campaigns are killing it this year. According to fresh data reported by Visible Measures, an engagement platform for branded videos, this will be the biggest year yet for online video ad viewing. By December 1st, 2015 already showed a 50 percent increase in online video ad views compared to 2014.
Holiday video ad campaigns are a big part of that rise. Campaigns launched in November have already generated 215 million views, averaging 6.7 million views per campaign. This also shows an increase over last year: Campaigns launched in November 2014 totaled 254 million views by the end of December 2014. The 2015 campaigns will surpass that by far.
When creating a holiday video campaign, think heartwarming, says Visible Measures. Inspirational ads and those that emphasize love and relationships also hit the right notes. The company points out that British retailer John Lewis has had a big win this season with its #ManOnTheMoon campaign, which has so far earned over 27.7 million views, 1.7 million social views, and 890,000 social network interactions.
Launch holiday video campaigns early. Visible Measures found that 79 percent of 2014’s holiday campaigns kicked off before Thanksgiving. In 2014, three retail brands—Target, Sainsbury’s, and John Lewis—ran campaigns that got over 5 million views. This year, 6 retail campaigns have already hit that mark, and two of them came from Walmart.
While Facebook has been making great strides in online video, YouTube is still the most important destination. Nearly three-quarters of retail campaign viewing was on YouTube this year, with a little over one quarter on Facebook. The retail category’s YouTube holiday season views have grown by 3.7x when compared with the same period last year.
Visible Measures also looked at the consumer electronics category, and found that it earned the most views over the 2014 holiday season, with 441 million views. Those numbers will more than double this year.
Scroll down to watch the #ManOnTheMoon ad.