How Long Does it Take to Create Branded Video Apps? Only 72 Hours

Think it takes months to create apps for mobile and over-the-top (OTT) platforms? Think again.

With new entrants debuting online video services every day, the online video industry has become a fast-paced world. To help content owners and brands meet that pace, Verizon Digital Media Services (VDMS) demonstrated that it can create monetizable online experiences in only three days.

VDMSContendVDMS created what it called the “72-Hour Challenge,” where it invited media and entertainment companies to submit 100 hours of video. VDMS then chose three companies to work with and—along with partner Digiflare, a Toronto, Canada-based application developer—created branded iOS, Android, Xbox One, and Roku applications for the content in three days.

The companies selected to participate were CineSport, which syndicates online sports news and features; Contend, a studio that works with brands and publishers; and daily newspaper The Los Angeles Times.

The point of the exercise was to show content owners how simple and fast it can be to create branded streaming experiences. VDMS has created a page that shows the results. Check out the video with a testimonial from Contend.

“Gone are the days of multi-quarter projects where internal tech teams glue together components from various vendors,” says Ralf Jacob, chief revenue officer for VDMS. “Consumers are moving too fast for content owners to sit on the sidelines and wait for their apps to bake.”


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