Holiday Outlook: Ecommerce Video Views Will Spike on Black Friday

To say that ecommerce video views will spike on Black Friday and Cyber Monday is an understatement. They’re going to go through the roof.


The blue line represents 2013 video views, green is 2014 views, and black is 2015 views so far.

The ecommerce video experts at Invodo just released their Q3 2015 video benchmark and holiday outlook report, and the trend is clear: For the past two years those two key shopping days have been by far the biggest ecommerce video viewing times of the year. This year, video views for Invodo clients are 44 percent higher than they were in 2015. That means the post-Thanksgiving shopping days will definitely see an all time high in ecommerce video traffic.

Online video marketers have just a few more weeks to prepare. Here’s why it’s worth it: Video viewers are 70 percent more likely to make a purchase than those who didn’t view a video. And those viewers average much bigger sales: The average order for video viewers was $382, compared to $141 for those who didn’t watch a video.

Here are three tips that Invodo has found effective in getting shoppers to watch ecommerce videos:

  • Location matters: Put video calls-to-action (CTA) in highly visible locations on your pages.
  • Catch the eye: Bright colors, large buttons, and action-oriented text (“Watch Video!”) all help draw viewers’ attention.
  • Mobile is mighty: All your video and CTA elements must be compatible with mobile devices. Mobile now accounts for 24 percent of all video views, and 68 percent of shoppers expect a consistent experience on desktop computers and mobile devices.

For more, download “Q3 2015: Product Video Benchmarks and Holiday Outlook” from Invodo for free (registration required).


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