Back in January 2014, OnlineVideo.net introduced readers to Wistia, an online video platform (OVP) that specializes in video marketing. That means companies can use the service not just for video hosting and playback, but also to reach customers and collect leads. At the time, Wistia was a great solution for smaller companies that wanted to do more with their limited marketing budgets. Now, Wistia has created a new tier of service, one with larger companies in mind.
Wistia’s new Enterprise level delivers video marketing tools that larger companies need: It integrates with marketing automation platforms, hosts an unlimited number of videos, and includes personal support.
Thanks to Wistia Enterprise’s integration with HubSpot, Marketo, and Pardot, customers can view rich video analytics right inside their favorite marketing automation platforms. They can gain customer leads based on viewing habits, and use Wistia’s email collector to send leads to their marketing platform so they can manage them all in one place.
Enterprise customers can host an unlimited number of videos with the plan and get 1TB of bandwidth each month. The tier includes all of the features of Wistia’s lower-price plans such as rich analytics, user tracking, calls-to-action, email capturing, customizable video players, video search engine optimization (SEO), and the use of annotations on videos.
The Enterprise tier also includes personal assistance from a Wistia support person, ensuring that companies are able to set up and use the platform without hassles. That support team member will assist with the initial set up and be available afterwards when needed.
Wistia looks like a strong option for companies that want to launch videos and use them as part of a marketing strategy. For enterprises that already realy on a marketing automation platform, the Enterprise tier is a worthwhile addition.