A short two years after it was created, Epic Signal, a start-up that helps brands build video-based social communities, has been acquired by creative agency Mekanism. A Mekanism PR rep put the purchase price in the millions.
OnlineVideo.net readers are already familiar with Epic Signal, which was founded in 2013 by Brendan Gahan. The company helps major brands take advantage of influencer marketing on a variety of social networking platforms, and create channel management strategies for their video platforms. Before he founded Epic Signal, Gahan was the vice president of brand strategy at Fullscreen.
After the acquisition, Epic Signal will still be run independently. Mekanism will provide back-end support, however, with resources and hiring assistance. Epic Signal clients include Pepsi, Anheuser-Busch InBev, Chevy, and the TV show The Voice.
“Epic Signal is a good example of what a modern agency needs. Expanding capabilities and authentically weaving brands into social platforms,” says Jason Harris, CEO of Mekanism. “They are the best minds in the business focusing on creating hits for clients.”
“I’m excited by the sale,” adds Gahan. “It’s going to be providing the Epic team a lot of resources and guidance to help us continue to scale our business more quickly and better serve current and future clients.”
In December 2014, Grahan wrote an article for this site explaining his “hero, hub, hygiene” strategy for building YouTube channels. OnlineVideo.net has also spoken to Gahan about why YouTube gadgets are a bad investment for brands, and the dos and don’ts of online video marketing.