Demand Spring and Vidyard today announced a partnership to offer the industry’s first video marketing consulting service for B2B marketing and demand generation teams. The new service offering will complement Demand Spring’s current portfolio of services that help marketing organizations improve their ability to generate more qualified leads and quickly progress sales pipeline.
Online video is one of the fastest growing and most effective areas of B2B marketing. While 95% of marketers report that video is becoming more important to their demand programs, less than 10% are using video strategically to generate new leads, qualify more prospects or close more deals. The new offering from Demand Spring will help organizations close that gap by developing a video marketing strategy that aligns with their demand generation goals and is fully integrated with existing digital programs and marketing automation software.
“It’s one thing to produce some marketing videos, but it’s quite another to use video strategically to better engage, qualify and convert potential buyers,” said Mark Emond, Demand Spring President and Founder. “By partnering with Vidyard, we can now help B2B marketers develop a video marketing strategy that is tightly coupled with their marketing automation platform and aligned to the goals of their demand generation programs.”
While marketers are increasingly turning to video to reach audiences throughout the buying journey, they are finding that it is crucial to have the right strategy and supporting technology in place to be successful. That means knowing what content to produce for different stages of the customer journey, identifying and tracking who’s watching which video content within existing marketing automation systems, and having the right tools in place to measure the attribution and ROI of each video asset.
“Video is changing the way modern brands connect with their audiences but many lack the expertise to develop a video marketing strategy that delivers quantifiable results,” said Michael Litt, CEO and co-founder of Vidyard. “Demand Spring will help marketers develop the right video strategy and execute against it, and we’re excited they chose Vidyard as the video marketing platform for their new offering.”
Demand Spring will offer a variety of services ranging from video content audits to full-blown video marketing strategy, content production and technology implementation. They will also help clients implement the Vidyard video marketing platform to help them scale their video marketing programs and track video viewing behaviors within popular marketing automation and CRM solutions including Marketo and Salesforce.com.
About Demand Spring
Demand Spring (Twitter: @demandspring) is a demand generation consultancy that helps marketing organizations improve their ability to build and progress sales pipeline. Our extensive client-side experience with organizations like IBM, Yahoo!, and Cognos provides unique insight into the challenges marketing executives face when building repeatable, scalable demand generation models. Our three integrated service lines – Strategy, Technology, and Content – help clients optimize all elements of demand generation programs.
Vidyard (Twitter: @Vidyard) is the industry’s leading video marketing platform that helps marketers drive results and ROI with online video content. With Vidyard, customers can add video to their websites in minutes, get real-time analytics, syndicate video to social networks and YouTube, create calls to action, optimize search engine hits, capture leads, and brand their player skins all from one place. Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data, turning views into sales.
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