Video Essentials

Insider Tips for Growing a YouTube Audience: Sharing With Shira Lazar

If you’re going to take YouTube advice, take it from someone who knows what works—and what’s trending.

ShiraLazarAt the recent Streaming Media West conference in sunny Huntington Beach, California, we were pleased to get YouTube audience-building advice from an actual online celeb: What’s Trending host Shira Lazar. Many creators want to build a huge viewership, but few can pull it off. What’s the secret to creating serious buzz?

“I think you have to figure out what you’re actually doing and who you’re speaking to, why you’re producing this,” Lazar said. “Is it a passion project? Is this something you’re good at? Is it a vanity piece? If it’s just something you’re doing just to get views and become YouTube famous, then that’s not going to work.”

It takes passion to create a hit show on YouTube. After all, attracting viewers take a lot of work, and only someone passionately interested in their project is going to stick with it.

“If it’s something based around a hobby, something you love talking about, and you’re passionate about, you’re an expert on, then you have a possibility of an audience finding and you finding your audience because it’s something that you love to do anyway and so being part of the YouTube community in terms of a real way, just not a brand or a network, you need to care about what you’re talking about and be authentic and it’s a lot of work, and it’s a 24/7 job to connect with that audience,” Lazar continues.

To see the full interview, watch the video below.


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