Branded Video Views Grow 73% in a Year: Visible Measures Report

VisibleMeasuresLogoBranded videos are taking off with consumers, and Visible Measures’ latest report documents their success. Visible Measures, an engagement platform for branded videos, creates quarterly reports that highlight movement in the branded video space. The just-released Q3 2014 report shows that branded views grew by 3 percent over the second quarter (not a small accomplishment, since that quarter included several high-profile World Cup campaigns), and grew more than 73 percent from the third-quarter of 2013. Viewers watched branded videos 2.9 billion times this quarter.

The top vertical for online branded vides this quarter was electronics. Branded videos for electronics companies received 484 million views, which is 16 percent of the total views. The top campaign, by the way, was Samsung’s Official Introduction. It earned 49 million views all by itself.

Here are a few highlights from the report:

Top 5 Campaigns

  1. Samsung’s “Official Introduction”: 49,386,410 views
  2. Always’ “#LikeaGirl”: 42,328,599 views
  3. Visa’s “Checkout”: 31,334,569 views
  4. Nike’s “The Last Game”: 30,829,255 views
  5. Samsung’s “Milk Music: A New Way to Discover Music”: 29,534,379 views

Top 5 Brands

  1. Samsung: 257,455,675 views
  2. Nike: 116,067,402 views
  3. Google: 95,446,042 views
  4. Adidas: 73,127,214 views
  5. Apple: 51,342,988 views

Top 5 Agencies

  1. Wieden + Kennedy Portland: 89,562,992 views
  2. 72andSunny Los Angeles: 87,212,635 views
  3. BBDO New York: 61,663,181 views
  4. TBWA/Media Arts Lab: 48,649,041 views
  5. Leo Burnett Chicago: 42,521,666 views

Top 5 Verticals

  1. Electronics: 482,804,146 views
  2. Health & Beauty: 328,405,533 views
  3. Apparel & Accessories: 252,672,495 views
  4. Automotive: 231,792,300 views
  5. Alcoholic Beverages: 208,737,892 views

Download the full report for free (registration required).


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