Pay attention video marketers, because Vidyard had you covered. This video marketing solutions company has just introduced Vidyard Studio, a one-stop solution for creating videos, sharing them with clients and coworkers, and tracking results.
Using Vidyard Studio, marketers can turn their existing presentations into videos. Sharing tools let them send those videos to prospective and existing customers, while knowing that the material will stay confidential. Vidyard Studio even tracks the results, so that marketers know exactly how much of a video each viewer watched. Thanks to an integration with Salesforce.com, all viewers can be tracked inside their existing lead records.
Vidyard Studio isn’t just for communicating with customers, though. Marketers can also use it to record videos for in-house use, such as training. It’s an easy way to distribute videos in-house without needing IT support, since videos don’t need to be hosted on the company network. Marketers can use the same tracking tools mentioned above to see which coworkers have watched the videos.
“With Vidyard Studio, we have taken complexity out of the picture so that anyone can create and share custom videos and analyze viewing data to get the best results,” says Michael Litt, Vidyard’s CEO and co-founder.
Non-profits can find a home at Vidyard, too. The company also just launched the Video Impact Program (VIP) for non-profits, designed to get charities started with video marketing. Vidyard’s announcement didn’t go into detail, but it sounds like qualified non-profits will be able to use Vidyard tools at a discount. Email the VIP team for more information.
Watch the video below to learn more about Vidyard Studio: