For less than a buck, author Issa Asad promises to help your company make money from Instagram.
Asad is the author of Issa Asad Instant Profits With Instagram, an e-book available on Amazon for 99 cents. (Amazon also sells a 62-page paperback version for $12.33.) The book’s contents comes from Asad’s years of experience in telecommunications and marketing, he says. He’s currently the CEO of a holdings company in Florida.
Any brand can benefit from adding Instagram to its marketing efforts, Asad explains. The photo- and video-based social network let brands peel back the curtain and show what happens behind the scenes in a way that can’t be done on Twitter and Facebook.
Using Instagram humanizes a brand, letting customers see the faces and names behind the products they buy.
Topics in the book include:
- How to create photos and videos that go viral
- How to give businesses more online recognition
- When, how, and what to post on Instagram
Posting photos of new products isn’t enough, Asad says. Instead, brands should post product details at key times, and incorporate fun activities or competitions to engage with their followers.
Knowing the target audience is also crucial. A higher-income audience might prefer business products and related information, and might not respond as well to humorous videos. Other audiences, however, might enjoy seeing the fun side of a favorite company.
“Businesses need to know how to relate to their followers at a personal level and keep them interested in their brand,” Asad explains.