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Consumers Crave Videos, But Brands Aren’t Creating Them: Report
Posted By Troy Dreier On August 6, 2014 @ 12:26 am In News | Comments Disabled
Video isn’t a priority for many brand marketing teams, says a report by Levels Beyond , a video content management solution company. That’s a problem because — as the same report points out — viewers are interested in watching brand videos.
Imagine creating a commercial that potential customers want to watch, and then squandering the opportunity. That’s what companies are doing when they don’t put brand video on their sites, says Levels Beyond. It surveyed over 1,000 consumers and over 500 marketers, and discovered that 59 percent of viewers are likely to watch video when visiting a company site with brand content. However, 75 percent of surveyed marketers say creating online brand video simply isn’t a priority at their company.
Levels Beyond also looked into how consumers find the brand videos they watch, and learned that 61 percent of viewers are more likely to watch brand videos that have been shared by friends. While marketers should understand the value of social networking, the report says they don’t: 73 percent of surveyed marketers measure a video’s success by the number of views it gets rather than the number of shares.
A few other stats from the report:
To read more of Levels Beyond’s results, download the full report  for free (registration required).
Article printed from Onlinevideo.net – Online Video Strategies, Platforms, News, and Tips: http://www.onlinevideo.net
URL to article: http://www.onlinevideo.net/2014/08/consumers-crave-videos-brands-arent-creating-report/
URLs in this post:
 Levels Beyond: http://www.levelsbeyond.com/
 download the full report: http://www.levelsbeyond.com/consumersdemandbrandvideo/
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 Dos and Don'ts of YouTube Brand Marketing From Brendan Gahan: http://www.onlinevideo.net/2014/07/dos-donts-youtube-brand-marketing-brendan-gahan/
 3 Takeaways From Pixability's Massive Consumer Electronics Study: http://www.onlinevideo.net/2014/07/3-takeaways-pixabilitys-massive-consumer-electronics-study/
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