Industry Announcements

YuMe Launches Ngage Interactive Ad Unit Globally Across All Screens for Applebee’s

Today, YuMe, Inc. (NYSE:YUME), a leading provider of digital video brand advertising solutions, announces Ngage, a global, first-to-market, multi-screen advertising opportunity for brand marketers. The Ngage series is comprised of an extensive set of multi-screen video ad units for connected TV, tablet, smartphone, and PC. Ngage delivers a holistic message across screens through an all-in-one interactive video ad unit that combines video, branding slate and multiple interactivity buttons all within the frame of a video player. YuMe launches this first-of-its-kind cross-screen unit in partnership with full service media planning and buying agency, BPN, to promote Applebee’s ‘Flavors of Southwest’ campaign.

A growing number of marketers are investing heavily in multi-screen advertising campaigns as consumer connected device consumption proliferates across screens. With this emergent consumer behavior, the ability to reach one’s target audience across screens has become an important priority for most advertising campaigns.

“We are always looking at new, and improved, ways to best target and engage consumers, on behalf of our clients,” says Don Morrison, COO of BPN. “By reaching them when they are already seeking relevant content, we are able to elevate the media experience and drive better brand results.”

Ngage features include:

  • Optimized across devices, leveraging the key features of each environment
  • Leverages social and exploratory behavior of consumers via various calls-to-action methods (Facebook, Twitter, YouTube, microsites) to learn more about the brand and share insight socially
  • Turnkey solution leverages high interaction rates and proven success of the online Ngage unit
  • Reach and engage target consumers any time of day on multiple devices

“Delivering a seamless, interactive message across screens is what the market is looking for,” says Jayant Kadambi, Co-Founder and CEO, YuMe. “We have no doubt that brand advertisers will applaud and embrace the ability to engage and excite consumers on every screen.”

Leveraging the success of both Ngage online and award-winning Click-to-Ngage on CTV, YuMe is now extending the Ngage ad unit across mobile and tablet screens, offering a complete branding experience across devices. This new comprehensive solution leverages YuMe’s multi-screen reach, scale and highly-interactive ad experience to drive deep engagement and brand lift for advertisers.

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