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What’s Holding Back B2B Video Marketing? Budgets, for One Thing
Posted By Troy Dreier On July 11, 2014 @ 12:02 am In Video Essentials | Comments Disabled
While online video marketing is more common with consumer-facing brands, B2B companies are using it, too. They’re reporting successes, but they’re also running into barriers.
The people at video marketing company Vidyard  commissioned analyst firm Demand Metric to take a look at the state of B2B online video marketing, and the results have just been released. The report contains some interesting facts:
What are the goals of B2B marketers when using online video? The top three objectives are driving brand awareness, increasing lead generation, and building online engagement. After that came educating customers, nurturing leads, and driving website views.
Video marketers are running into obstacles to doing more with online video, and the top one is lack of budget for video. This is followed by lack of in-house resources, the challenge of creating compelling content, and the lack of an effective strategy.
Vidyard had created this animated video to present some of the report’s highlights.
For more B2B results — including the channels most often used for video, the most popular video optimization tactics, and the effectiveness ratings for those tactics — visit the summary page  and click the free download link (registration required).
Article printed from Onlinevideo.net – Online Video Strategies, Platforms, News, and Tips: http://www.onlinevideo.net
URL to article: http://www.onlinevideo.net/2014/07/whats-holding-back-b2b-video-marketing-budgets-one-thing/
URLs in this post:
 Vidyard: http://www.vidyard.com
 visit the summary page: http://www.vidyard.com/blog/b2b-video-marketing-benchmark-report/
 SMBs Can Gain Ground on Competitors With Online Video, But Few Do: http://www.onlinevideo.net/2014/08/smbs-can-gain-ground-competitors-online-video/
 How Brands Can Use Conversion Elements to Drive Sales on YouTube: http://www.onlinevideo.net/2014/07/brands-can-use-conversion-elements-drive-sales-youtube/
 Why B2B Needs Online Video Just as Much as Consumer Brands: http://www.onlinevideo.net/2014/05/b2b-needs-online-video-just-much-consumer-brands/
 Is Online Video Underused in B2B Marketing?: http://www.onlinevideo.net/2013/01/is-online-video-underused-in-b2b-marketing/
 Video Brings New Excitement to B2B Marketing: http://www.onlinevideo.net/2012/11/video-brings-new-excitement-to-b2b-marketing/
 B2B Video Marketing Best Practices and Tips from Cisco: http://www.onlinevideo.net/2012/10/b2b-video-marketing-best-practices-and-tips-from-cisco/
 Limelight Launches Orchestrate, Platform for B2B Video Marketing: http://www.onlinevideo.net/2012/06/limelight-launches-orchestrate-platform-for-b2b-video-marketing/
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