You read OnlineVideo.net to take your business to the next level. You want to talk strategy and useful real-world tips. You want to know how to pull in viewers, go viral, and give an inexpensive shoot some Madison Avenue polish. That’s also why you should attend the 2014 Reel Video Summit, which will be held July 24-25 at the Hotel Nikko in San Francisco.
Like the Streaming Media conferences and exhibitions, the ReelSummit is one of the most prestigious and widely acclaimed events for the business of audio and video on the Internet. Bringing together leading companies, minds, and technologies, the Reel Video Summit is “where marketers, brands, retailers, and storytellers gather to get serious about the business of video.” And the event takes its slogan seriously. That’s why OnlineVideo.net is a media partner. And that’s also why we are offering you a 35 percent discount if you use this link to register for the ReelSummit.
This year’s Reel Video Summit schedule has been expanded to a two-day summit featuring insights from the foremost influencers in video marketing, video advertising, and video analytics. The keynote speakers include four guys whose first names all begin with the letter “J”:
- Jon Klaff, the Head of Media Solutions, Brand Activation Team at Google/YouTube;
- Jim Louderback, the General Manager of Discovery Digital Networks;
- Jonathan Perelman, the GM of Video & VP Agency Strategy at BuzzFeed; and
- Jeroen “JW” Wijering, the creator of the incredibly successful JW Media Player.
In addition, Rob Davis, the Executive Director/Founder of the Content Marketing & Advanced Video Practices at Ogilvy, will give an exclusive look at new research, which will be released just days prior to the summit. The research will show that the consumer buying journey is impacted by online video in comparison to TV. It is not an anti-TV report, just an assessment of what works well online.
Brendan Gahan, a YouTube expert helping Fortune 500 brands with their YouTube influencer and community building campaigns, will also provide exclusive data on engagement rates by brand communities, the psychology of crowds, as well as the tactics to acquire and build engaged audiences on YouTube.
The summit includes panels like “Video Production Options for All Sizes — Methods, Formats, Budgets, Etc.,” seminars like “Turbo Charging the Sales Process Through Video,” and presentations like “Innovative Video Marketing Techniques for E-Commerce Retailers.” There’s a B2C session entitled, “YouTube Strategies for Brands,” which features speakers from Pepsico, Discovery, and Vice. There’s also a B2B session entitled, “Is Your Company’s Culture Killing your Video Marketing Potential,” which features speakers from Grainger and Cisco.
There’s also something new on the agenda called “Grill the Gurus,” which features a different format. “Grill the Gurus” enables attendees to the 2014 Reel Video Summit to learn, network, and share information with their peers and industry professionals. You will have a wide range of industry topics and tables to choose from and can sit down in a low-key, small group setting and enjoy relaxed conversation while engaging in thought-provoking discussions on any of the relevant and valuable topics.
Plus, there are optional pre-Summit training workshops on “YouTube SEO & Audience Development for Marketers,” “Become an Expert in YouTube TrueView Advertising,” and “Branded Video Content Development — from Ideation to Creation.”
Bonfire Labs, a creative content agency and one of this year’s ReelSummit sponsors, created the event promo video below entitled, “The History of Video Marketing Part 1: Revolution.” The sequel, which will be shared with attendees at the opening of the summit and will set the tone for the two-day event, is currently under development with Bonfire entitled, “The History of Video Marketing, Part 2: Evolution.”
As the promo video illustrates, online video has grown, matured, and become mainstream. So has its audience. What was once the domain of the cutting-edge few has now become so common that it’s transformed how the world interacts with the web. Companies that never thought of using video now realize it’s the best way to communicate with their customers, build their brands, and educate and inform stakeholders both inside and outside of their organizations. With this new audience comes new challenges and new possibilities. That’s why you should use the 35 percent discount from OnlineVideo.net to attend the 2014 Reel Video Summit.