The best online video ads don’t look like TV commercials. Instead, they look like creative, fun, entertaining YouTube videos. And most of the time, that’s what they are.
Who better, then, to explain to brands how to succeed on YouTube than YouTube, itself? Today, YouTube released The YouTube Creator Playbook for Brands, a brand-centric version of The YouTube Creator Playbook that it first created several years ago.
The Playbook for Brands is 100 pages long and is divided into 7 sections, guiding video-makers through brand strategy, content creation, content scheduling, optimization for discovery, paid media promotion, social networking, and measurement.
“In a world of short attention spans and increasing options, advertising is undergoing a sea change,” the Playbook’s introduction explains. “More and more, ads are becoming content that people choose to watch. In this playbook, we translate the tools and know-how developed by a generation of YouTube content creators to help brands as they develop content strategies that will resonate with 21st-century consumers.”
Since succeeding on YouTube is an essential nowadays, video marketers will want to download the Playbook immediately and start memorizing it. Because the Playbook’s contents are so rich, we’ll be looking at specific sections all week and digging into the tips that YouTube offers. After all, no one knows how to succeed on YouTube better than YouTube.