Webcasting Survey: Ease-of-Use and Video Are Crucial

What do people want in a webcast? TalkPoint, a webcasting specialist, surveyed over 250 of its customers to find out. Before your company plans its next webcast, read over the results and learn how to keep attendees engaged and happy.

TalkPointFirst off, it’s got to be easy. People are sometimes put off when they get a webcast invitation because they think it will be a chore to start up. Attendees want the process to be easy even on mobile devices, and they want the event to be at a convenient time of day. According to the survey, the best time to schedule a live webcast is from 11AM to 1PM Eastern. This time is the most convenient for attendees from London to Los Angeles.

TalkPoint found that attendees want more video in webcast presentations, with 62 percent calling video the most essential feature in a webcast. Webcasts with video are 14 percent more popular than those with audio only. If adding live video seems too daunting, TalkPoint suggests starting with pre-recorded clips. You can also run practice sessions to make sure everything looks good on camera.

The last big finding is that attendees want to learn something in a webcast. The most popular type of webcast, TalkPoint found, is one that offers best practices or how-to information. If you’re asking for people’s time (and perhaps their money) be sure you’re giving them a value. Send them away with lessons they can put into practice right away. Also, get an excellent speaker to lead the event: 91 percent of those surveyed said that having an interesting speaker was the most important element in an engaging webcast.

For more results, download the full survey for free (registration required).


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