Video Essentials

3 More Tips for Video Marketing That Doesn’t Suck


Do your video marketing campaigns need help? Well, help has arrived in the form of an e-book called Video Marketing That Doesn’t Suck: The Punk Rock Marketing Collection, Volume 2 by Michael Rogan. We’ve featured Rogan’s tips before on this site, and now he’s graced us all with three new tips designed to promote his book and kick up your marketing efforts.

DoesntSuck1. Choose Your Weapon

There are different types of marketing videos you can create, so choose the right one for each message. Testimonial videos, in which a satisfied customer talks up your product or service, are excellent, Rogan says, if they’re not overused. When you want to share tips and tricks with your customers, look to a talking head video in which a trusted adviser talks to the camera directly.

2. Put Away Your Wallet

Creating effective video marketing campaigns doesn’t mean building an in-house production studio or even buying a professional-quality video camera. The cameras included in smartphones nowadays are good enough for online video. There are a few simple things you should buy, however. Invest in a tripod for steady shots and a lavalier microphone for decent audio, but that’s all you need to buy. Low-cost equipment is fine, Rogan says.

3. Tell the World

Posting a video to YouTube shouldn’t be the end of your video marketing campaign. No, once you have a video online you need to promote the heck out of it. Share the video on all of your social networking platforms, for example. Send out a press release. Also, try to respond each day to new comments posted on your videos.

For more tips, download Video Marketing That Doesn’t Suck: The Punk Rock Marketing Collection, Volume 2.




Discussion

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  1. We agree that you don’t need to hire a network production crew to create great corporate videos. We do, however, think your brands — and your customers — deserve better than a cell phone video. There are plenty of independent video producers (yes, like us!) who don’t charge an arm and a leg, who have long experience in corporate PR and corporate communications, and can help you tell your story in sound and images more effectively than clipping your iPhone on a cheap tripod. Don’t fall into the “it’s good enough” trap. You don’t ship your products in cheap packaging because “it’s good enough.” Everything about your brand, especially your video, should give the impression that you care about quality.

    Posted by Steve "@PodcastSteve" Lubetkin | December 10, 2013, 10:42 am
    • Yes, there is value in helping to encourage people by making things simple. However, Steve is right. Most “home-made” videos look just like you would expect. (can we use the word crappy?)
      The lighting is poor to non-existent, the framing is usually skewed, rarely is the person “on mic,” too often the camera is not positioned right, and it’s not that rare to get the proverbial up-slanted camera angle producing the “nostrils and ceiling” shot.
      Is that how you want your company and you, in particular, to look? Not if you want professional respect.
      A well-done video can live for a long time and do a lot of valuable work for you. You don’t have to break the bank to get a true pro to do one of these for you.
      Concentrate on what you do best and investigate the market around you. Spend a little money on someone who will make you look like you’d like to look—like a respected business person.

      Posted by Neal Browne | December 20, 2013, 11:03 pm