Do your video marketing campaigns need help? Well, help has arrived in the form of an e-book called Video Marketing That Doesn’t Suck: The Punk Rock Marketing Collection, Volume 2 by Michael Rogan. We’ve featured Rogan’s tips before on this site, and now he’s graced us all with three new tips designed to promote his book and kick up your marketing efforts.
1. Choose Your Weapon
There are different types of marketing videos you can create, so choose the right one for each message. Testimonial videos, in which a satisfied customer talks up your product or service, are excellent, Rogan says, if they’re not overused. When you want to share tips and tricks with your customers, look to a talking head video in which a trusted adviser talks to the camera directly.
2. Put Away Your Wallet
Creating effective video marketing campaigns doesn’t mean building an in-house production studio or even buying a professional-quality video camera. The cameras included in smartphones nowadays are good enough for online video. There are a few simple things you should buy, however. Invest in a tripod for steady shots and a lavalier microphone for decent audio, but that’s all you need to buy. Low-cost equipment is fine, Rogan says.
3. Tell the World
Posting a video to YouTube shouldn’t be the end of your video marketing campaign. No, once you have a video online you need to promote the heck out of it. Share the video on all of your social networking platforms, for example. Send out a press release. Also, try to respond each day to new comments posted on your videos.
For more tips, download Video Marketing That Doesn’t Suck: The Punk Rock Marketing Collection, Volume 2.