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LinkedIn and Tumblr: Tips for Effective Video Marketing
Posted By Shelley M. Johnson On November 4, 2013 @ 9:00 am In Video Essentials | 1 Comment
We’ve all heard the hype: Make use of every internet angle to obtain maximum social equity. This means commanding as much ownership of the Internet marketplace as possible by using every social media platform appropriate for a brand’s video or product.
This is the art of becoming ubiquitous as a brand. When marketing video, there are more networks to rely on than just YouTube, Twitter, and Vine. Some marketers see this as unchartered territory, but what they fail to realize is that other platforms can be just as effective, if not more.
LinkedIn  and Tumblr  are two examples. Conversion rates are often more easily obtained with the targeted user on these platforms, even though both sites might still be relatively obscure to a company’s digital marketing funnel.
Both LinkedIn and Tumblr offer tremendous interactivity potential — the basis for sharing and social media impact. The trick? Know how each platform is used. Know the audience. Know the audience’s comfort zone and how they interact. Find a niche and run with it. The payoff is high with targeted leads.
LinkedIn is a great networking tool to contact the movers and shakers in a specific industry. HubSpot reported that LinkedIn is 277 percent more effective than Facebook and Twitter at generating leads. There are some newcomers to the business/executive space like BranchOut and Twylah , but LinkedIn still has the lion’s share of the pie. BranchOut tries to mimic the LinkedIn marketplace, while Twylah harnesses the power of the Twitter model.
Tumblr began as a micro-blogging platform. Recently acquired by Yahoo, it has gained more clout. Its sense of immediacy is appealing to visitors, much like Pinterest and Instagram, allowing fast posting, sharing, and interaction. Posts on Tumblr are generally shared through a re-blogging feature.
To take advantage of Tumblr, be keenly aware of what is popular with users. New or smaller businesses must be aggressive and intuitive in securing followers using lots of self-promotion to gain prominence. Keep in mind, Tumblr lacks a traditional commenting section. Structure a video marketing campaign accordingly.
Carly Fauth, head of marketing and outreach at finance blog Money Crashers , handles video marketing campaigns on many platforms. She lists her keys to success on Tumblr:
LinkedIn is the business alternative to Facebook. Job seekers, business executives, and companies use the platform to gain the most exposure by expanding their network of business contacts. Similar interests and skill sets attract. Members join interest groups and network with people who share the same interests or are in the same industry.
J.J DiGeronimo, a technology executive with Purposeful Woman , offers these tips for marketing on LinkedIn:
Gary Stringer, internet marketing manager with AccuraCast , runs LinkedIn campaigns for health cash plan provider Paycare . He says LinkedIn has provided Paycare the “perfect opportunity to find appropriate decision makers in organizations they want to reach. The trick is finding the decision makers and targeting them on LinkedIn.” He adds that video ad previews have been “far more effective” than text only ads. This Paycare ad (right) grabs the audience by mentioning a job function in the ad text.
Stringer says a savvy LinkedIn marketer knows the audience, user expectations, and limitations:
Social media marketing offers a wealth of opportunity for the savvy marketer, and LinkedIn and Tumblr can expand social equity. It’s all about knowing the social media platform and tailoring the message to fit viewer expectations and interests.
Social network image  via Shutterstock.
Article printed from Onlinevideo.net – Online Video Strategies, Platforms, News, and Tips: http://www.onlinevideo.net
URL to article: http://www.onlinevideo.net/2013/11/linkedin-tumblr-tips-effective-video-marketing/
URLs in this post:
 Image: https://www.linkedin.com/
 Tumblr: https://www.tumblr.com/
 BranchOut : https://branchout.com/
 Twylah: http://www.twylah.com
 Money Crashers: http://www.moneycrashers.com/
 Purposeful Woman: http://www.purposefulwoman.com/
 AccuraCast: http://www.accuracast.com/
 Paycare: http://www.paycare.org
 Social network image: http://www.shutterstock.com/pic.mhtml?id=107559164&src=id
 4 Video Marketing Tips for Hospitals and Medical Offices: http://www.onlinevideo.net/2013/09/4-video-marketing-tips-hospitals-medical-offices/
 The 2013 Video Marketing Playbook: Tips and Best Practices: http://www.onlinevideo.net/2013/01/the-2013-video-marketing-playbook-tips-and-best-practices/
 Google+ Hangouts: Chatting Up Social Video Marketing: http://www.onlinevideo.net/2012/09/google-hangouts-chatting-up-social-video-marketing/
 Ten Tips for Excelling with Social Media: http://www.onlinevideo.net/2010/11/ten-tips-for-excelling-with-social-media/
 What Is a Social Media Campaign?: http://www.onlinevideo.net/2010/11/what-is-a-social-media-campaign/
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