While many businesses are focused on using online video to reach customers, business video platform provider Qumu says it’s a great way to reach employees, as well. To prove that, Qumu surveyed 468 retail store employees in the United States and United Kingdom to ask their thoughts on retail training.
First off, Qumu asked how retail workers were currently getting their training. Overwhelmingly, they answered on the job with a supervisor (61 percent). Over one-third of respondents said they’d had no formal training at all.
The answer to the second question was just as overwhelming. Asked how beneficial video training would be, 80 percent said either “extremely” or “somewhat” helpful.
Responses were more varied to the question of what benefits video training would provide. Convenience (57 percent), increased sales (49 percent), retain information better (47 percent), and speedier training (47 percent) topped the list.
Qumu found an interesting generational difference when it asked how retail employees wanted to receive training. The 18- to 24-years-old preferred to use their mobile devices. Everyone older than that preferred to use a workplace computer.
To view the full survey, which includes questions on live webcasts and training topic areas, go to Qumu’s retail page. A white paper with the survey results is free, but requires registration.