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How the Online Video Advertising Market Will Shift in 2014
Posted By Troy Dreier On October 22, 2013 @ 12:00 am In News | No Comments
Online video advertising is growing, says a 2013 Q4 State of the Video Industry report created by Adap.TV and Digiday. In 2013, brands increased their video budgets an average of 65 percent from the previous year. Ad networks and agencies also increased their spending. While experts once predicted that broadcast TV ads would diminish to fund the growth in online video ads, the report show that the search and outdoor advertising are expected to be tapped more.
The report looks ahead to what will happen with online video advertising in 2014. This word cloud (shown at right) is made up of the responses from ad buyers on how online video advertising will shift in 2014. The report also predicts these changes in the coming year:
Download the State of the Video Industry report  for free. Registration required.
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URL to article: http://www.onlinevideo.net/2013/10/online-video-advertising-market-will-shift-2014/
URLs in this post:
 State of the Video Industry report: http://info.adap.tv/USSOIReport.html
 Videology Report Shows Where Video Ads Perform Best: http://www.onlinevideo.net/2013/10/videology-report-shows-video-ads-perform-best/
 Clothing Sales Get a Boost from Online Video, Says Report: http://www.onlinevideo.net/2013/05/clothing-sales-get-a-boost-from-online-video-says-report/
 Video Works for Entertainment Marketers, Finds Videology Report: http://www.onlinevideo.net/2012/08/video-works-for-entertainment-marketers-finds-videology-report/
 Online Video Ads to Grow in '12; Here's What Brands Look For: http://www.onlinevideo.net/2012/01/online-video-ads-to-grow-in-12-heres-what-brands-look-for/
 How to Make Money from Your Online Videos? Ask Adap.tv: http://www.onlinevideo.net/2011/04/how-to-make-money-from-your-online-videos-ask-adap-tv/
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