Fullscreen, a YouTube network, is known for the analytics tools it provides to its members so that they can better grow their audience. Now, Fullscreen is turning its expertise over to brands and media companies, giving them tools for YouTube success. Channel+, previously a service Fullscreen offered, is now its own dedicated business division.
Brands that work with Channel+ will get a team of strategists overseeing their YouTube channels, using tools like search engine optimization, metadata optimization, and competitive analysis to improve results. Partners will also get the use of a brand dashboard where they can view channel trends and study real-time metrics.
To help launch the service, the Channel+ team has created three new features to help partners build their channels:
- Brand Amplifier: This identifies the key influencers on YouTube working as brand evangelists and helping drive awareness.
- Channel Programming: The Channel+ team will repurpose brand content and a library of mash-ups to create new videos assets aimed at the target demographic.
- Community Management: This collection of guidelines will show brands the best ways to engage with fans and grow an online community.
“With Channel+ we’ve been able to increase brand views 2200 percent and grow subscribers 1500 percent across more than 100 channels, as well as give our partners an easy way to protect and manage their content, and better understand their audience’s behavior,” said Ezra Cooperstein, Fullscreen’s COO.
Brands that want to get involved should contact the Channel+ team through the Channel+ site.