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Using Twitter for Video Marketing: Tips and Advice From Experts
Posted By Shelley M. Johnson On September 22, 2013 @ 1:53 am In Video Essentials | 2 Comments
When it comes to video marketing, Twitter is often last on everyone’s list. It shouldn’t be. Twitter remains an obscure and curious universe to many marketers who shy away from tapping its potential, despite its tremendous reach. When it comes to video marketing, many people first consider alternatives like YouTube, Vimeo and Facebook. Twitter shouldn’t be regarded as unchartered territory. With the addition of Vine, it gives video marketers a unique opportunity to start, join, and monitor conversations about their products and services.
MarketingSherpa  research has found almost two-thirds of marketers don’t take advantage of Twitter. A small fraction of company marketers actually use Twitter as a marketing base. When they do, they find their audience to be technically sophisticated and involved. That symbiosis makes for a valuable and involved demographic: The engaged Twitter audience actively tweets about company products. This provides direct, immediate, and measurable feedback as well as usable data on consumer trends and acceptance.
Viral Success in 140 Characters or Fewer
In its truest sense, Twitter is a micro-blog. It is an open forum that is a cross between instant messaging and a chat room with messages sent in 140 character increments. It is optimized for mobile phones, so brevity is key. Tweets are received through a company’s browser, cell phone, email, or IM client as soon as a Twitter user tweets about a company product or posting. Tweets can also generate buzz about company videos, driving business prospects to a website. They also give the company an opportunity to join the discussion and engage with viewers.
How to Use Twitter Effectively
What are the best ways to engage consumers and use Twitter as part of a video marketing campaign? San Francisco, California-based social media marketer David Howard offers these tips:
All A’Twitter With Possibilities
Twitter is not only an effective video marketing platform, it’s also a great way to see what the competition is doing and saying about their competitors. Likewise, marketers can use Twitter to see what the competition is not doing. Discover some customer complaints on Twitter to learn how to gain an edge over the competition
Nikki Means, CEO of Project Socialize  told OnlineVideo.net:
Kali Keesee, eCommerce coordinator at MicroD, Inc . recommends:
Twitter provides fertile ground to promote video and gain a group of highly dedicated followers. It lets video marketers identify target users and build a following for their videos. Use it to build brand equity and dedicated consumer relationships. Failing to use it is connectivity lost.
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URL to article: http://www.onlinevideo.net/2013/09/using-twitter-video-marketing-tips-advice-experts/
URLs in this post:
 Image: http://www.marketingsherpa.com/
 explanation of links and annotation types: https://support.google.com/youtube/answer/92710?hl=en
 Project Socialize: http://www.projectsocialize.com/
 MicroD, Inc: http://www.microdinc.com/
 What the Trend: http://whatthetrend.com
 originally used for group tweets: http://www.hashtags.org/platforms/twitter/history-of-hashtags/
 On-Location? Animation? How Marketers Are Creating Online Video: http://www.onlinevideo.net/2013/11/location-animation-marketers-creating-online-video/
 Study Reveals How Online Video Is Being Used by Marketers: http://www.onlinevideo.net/2013/11/study-reveals-online-video-used-marketers/
 How to Use Calls to Action When Driving Viewer Engagement: http://www.onlinevideo.net/2013/10/use-calls-action-driving-viewer-engagement/
 Facebook and Twitter Video Marketing Tips for Social Businesses: http://www.onlinevideo.net/2013/01/facebook-and-twitter-video-marketing-tips-for-social-businesses/
 The New Twitter: Now Featuring Video: http://www.onlinevideo.net/2010/09/the-new-twitter-now-featuring-video/
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