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Survey: Video Is Key to Online Shopping Success
Posted By Troy Dreier On September 25, 2013 @ 1:01 am In News | 1 Comment
Could shoppable videos — meaning videos where viewers can click to buy a product — drive sales? For many viewers, yes — especially men, surprisingly enough.
According to a survey commissioned by London-based advertising firm WeSee , 56 percent of people are open to the idea of making a purchase directly from a video. The idea is more popular with men, although those shoppers don’t want to navigate away from the video they were watching when making that purchase.
WeSee is releasing the results of its survey on the heels of London Fashion Week to show that video is now a strong part of the online shopping experience. The survey queried 1,000 U.K. adults through an online survey. WeSee found that Londoners were more open to shoppable videos than people who lived outside the capital: 31 percent of Londoners were interested in shopping directly from an online video.
The survey found that 14 percent of viewers had seen an item in an online video that wasn’t about fashion that inspired a purchase later on.
When it comes to fashion, WeSee found that online video plays a big part for younger people: 32 percent of 18- to 24-year-olds watch online videos that offer styling tips. Also, 28 percent of them view fashion programming on desktop or mobile devices.
While this is just one study, it supports an idea that’s clearly on the rise — that shoppers increasingly turn to online video to help them research a purchase.
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URL to article: http://www.onlinevideo.net/2013/09/survey-video-key-online-shopping-success/
URLs in this post:
 WeSee: http://corp.wesee.com/
 Who Are Omnichannel Shoppers? And Why Is Video Crucial to Them?: http://www.onlinevideo.net/2013/05/who-are-omnichannel-shoppers-and-why-is-video-crucial-to-them/
 Get Your Shopping Site Tablet-Ready for the Holidays: http://www.onlinevideo.net/2012/11/get-your-shopping-site-tablet-ready-for-the-holidays/
 6 Ways for Shopping Sites to Test Online Videos: http://www.onlinevideo.net/2012/01/6-ways-for-shopping-sites-to-test-online-videos/
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