In the world of Vine, Nicholas Megalis is an international superstar. That’s because this Greek-descended New York City-based musician has more Vine followers than anyone else, currently around 2 million. If you want to see why he’s so popular, follow him on Vine and view a few of his six-second creations. He’s fast and funny, and you’ll probably find yourself laughing out loud as you quickly watch a dozen or two of his works.
Megalis was recently interviewed by CNBC where he tossed off some excellent tips for businesses that want to make Vine a part of their video marketing efforts. Vine is the perfect low-investment way to connect with customers, but it demands a specific approach. Here are some of Megalis’s tips.
• Start on Vine already! Don’t feel like you’ve missed the boat, just because Vine has already taken off. Great content can make an impression at any time.
• Have fun with it. This isn’t the place for poring over marketing data and worrying about demographic targeting. This is the place to have a good time. Show that your company has a personality and a sense of humor. Enjoy the low-budget spontaneity of Vine videos.
• Respect your audience. Don’t talk down to your viewers, and don’t treat them with distance. Instead, pretend you’re sending a video to a good friend. Vine is an intensely personal medium, and the perfect place to make a human connection. Don’t let your Vine videos feel like ads.
• Make it rewatchable. Vine videos should be fun and exciting, says Megalis. They’re only six-seconds and they loop automatically. Give your viewers something fun that they’ll enjoy seeing a few times in a row.
In the end, remember that Vine is a community. There are millions of people in it creating original work and enjoying other people’s work. Companies jumping in need to embrace that community. Re-Vine and comment on other people’s work. And have a good time.