Video marketers should jump on the news that Vidyard, a platform for adding videos to sites and sharing them on social networks, has created a free HootSuite app. HootSuite is an invaluable marketing program for managing a company or brand’s presence on social networks. By combining the two, marketing professionals are able to distribute their company’s videos as easily as they share tweets and images. Marketing teams get a simple way to share videos on any social network.
The integration includes analytics, so that brands can measure what they share. Vidyard offers real-time measurement, letting social marketers substitute a new video for a poorly performing one, or put extra attention to a video campaign that’s taking off. The analytics show how long viewers stay with the videos they’re watching, as well as what country they’re from.
Marking pros know that online video shouldn’t be limited to the company web site. By hosting videos with Vidyard and using the HootSuite app, they can share their full library on every network, making full use of their company’s video investment.
Vidyard offers a 14-day free trial for new customers. Unfortunately, Vidyard refuses to include pricing information on its site, saying that companies have different needs and that it creates a customized offering for each company. Not a great move, Vidyard: while the HootSuite integration looks terrific, people want an idea about monthly costs before staring a trial.