Companies of all sizes are discovering the effectiveness of online video in reaching customers and promoting their products and services. But how many customers are your videos reaching? And could your videos be doing more to attract new customers?
Bringing online video into the marketing world is a recently announced collaboration between Vidyard and Marketo. If these names are new to you, know that Vidyard offers a simple platform for adding videos to a website, viewing analytics on those videos, and sharing those videos across social networks. Vidyard also lets companies add calls to action to their videos, use branded players, and improve search engine optimization.
Marketo brings the same kind of ease to marketing, letting companies automate their campaigns, generate leads, and improve sales performance.
The integration between the two companies lets marketers bring online video into their marketing efforts. They’re able to evaluate how each video is performing, track which videos a customer viewed, and gain more useful leads. They can also add videos to email campaigns and track how long each viewer watched.
The integrated solution is available under the name Vidyard for Marketo. Below is the video announcing the combined solution. Visit the Marketo site to request a demonstration.