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Liveclicker Makes E-Commerce Video Creation Mobile


It doesn’t take a long memory to remember when video production required expensive software and powerful computers. Technology moves quickly, and now companies can create professional-quality video on a smartphone or tablet.

LiveclickerAppLast month, we wrote about Buzzcard, which lets brands create and distribute videos in just a few steps. Today, we learned about MobileStudio, a free app for Liveclicker customers.

Liveclicker specializes in e-commerce, and its MobileStudio app, available for iOS only, lets companies create product videos from anywhere. The app uses templates to make video creation quick and easy. A workflow guides users through the process of getting the right shots, and even offers tips for lighting, audio, and more. Once users have the clips they need, the app lets them add transitions and royalty-free music tracks. Even someone who’s never edited video should find it easy.

According to LiveClicker, the company decided to create the app after finding that short, simple product videos did a better job of converting browsers to buyers than longer videos. With smartphones and tablets now equipped with HD cameras, they can turn out pro-quality results. In tests, LiveClicker says MobileStudio can create videos in half the time of desktop software.

The app is for Liveclicker customers only, so unlike Buzzcard it’s a part of a larger e-commerce solution. If your site is looking for a comprehensive shopping service that includes video, request a product demo from Liveclicker.




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