How to Make a Non-Profit Promo: Video 101
Posted By Guest Post On March 17, 2013 @ 7:14 pm In Video Essentials | No Comments
The following lesson was created by Vimeo for its Vimeo Video School [1]. It’s used here with permission. Look for a new lesson each week.
Do you want to help your community? Are you just dying to use your brain and visual storytelling talents and your resources and your big awesome heart to make a difference somehow? Good! I’ve got just the thing to help. This video, brought to you by our friends What Took You So Long? [2] highlights some of the keys tips for creating short films to promote your non-profit organization or project.
The video gives an intuitive set of helpful tips and insider tricks for making a successful video to promote your cause. The tips are broken into three effective categories, as follows:
I. Directing and Producing
In this category, we learn some of the essential directorial and production tricks to ALWAYS keep in mind when creating a promotional video. This includes information about aesthetics of the scenery, methods of community involvement, and successful thematic elements. Thinking through more specific film techniques such as POV [3] as well as shot variety [4] can be essential to creating an engaging video.
This video, from the amazing organization Helping Hands [5], is a prime example of well-directed, informational, and personal video promoting a service. Also, there are monkeys.
II. Shooting in the Field
Here, we learn the more technical tricks of the trade. We should always be aware of how we shoot and what we shoot. We learn to be spontaneous and inventive [6], improvise when we can [7], frame natural and amazing things [8] the right way, and always have our bases covered with B-roll footage. [9]
III. Editing
This part of the process can be tricky, but we get some helpful hints to keep things simple and effective in the editing process. How should the editing be paced? [10] How should we handle title cards? [11] How can we be most creative in our sound cutting? [12]
Check out this video from an organization called charity: water [13], which is a great example of quick cuts and clear, concise information straight from the source:
You all know that here at Vimeo, we are believers and supporters of a strong, vibrant community. Interacting with each other, learning from each other, appreciating each other– it’s what we love to do! Let this lesson help you to transfer these community-driven ideals into your filmmaking and create something that can help, something that’s inspired, something that can change the world!
Ready for more? Learn about jump cuts [14] or view more lessons at the Vimeo Video School [1].
Article printed from Onlinevideo.net – Online Video Strategies, Platforms, News, and Tips: http://www.onlinevideo.net
URL to article: http://www.onlinevideo.net/2013/03/how-to-make-a-non-profit-promo-video-101/
URLs in this post:
[1] Vimeo Video School: http://vimeo.com/videoschool
[2] What Took You So Long?: https://vimeo.com/wtysl
[3] such as POV: https://vimeo.com/videoschool/lesson/107/pov-point-of-view
[4] shot variety: https://vimeo.com/videoschool/lesson/101/varying-your-shot-composition
[5] Helping Hands: http://www.monkeyhelpers.org/
[6] spontaneous and inventive: https://vimeo.com/videoschool/lesson/266/bokeh-basics
[7] improvise when we can: https://vimeo.com/videoschool/lesson/275/drive-by-shooting-using-your-car-to-make-better-videos
[8] frame natural and amazing things: https://vimeo.com/videoschool/lesson/8/framing-and-composition
[9] with B-roll footage. : https://vimeo.com/videoschool/lesson/271/cover-your-backside-with-b-roll
[10] editing be paced?: https://vimeo.com/videoschool/lesson/80/setting-the-pace
[11] title cards?: https://vimeo.com/videoschool/lesson/38/video-101-adding-text-and-titles-with-imovie
[12] sound cutting?: https://vimeo.com/videoschool/lesson/239/j-cuts-and-l-cuts
[13] charity: water: http://www.charitywater.org/
[14] jump cuts: http://www.onlinevideo.net/2013/04/understanding-jump-cuts-video-101/
[15] Keep it in Focus: Video 101: http://www.onlinevideo.net/2013/04/keep-it-in-focus-video-101/
[16] How to Connect Your Computer and TV: Video 101: http://www.onlinevideo.net/2013/01/how-to-connect-your-computer-and-tv-video-101/
[17] The Many Uses of a Ring Light: Video 101: http://www.onlinevideo.net/2012/12/video-101-the-many-uses-of-a-ring-light/
[18] How to Make an Infinity Wall: Video 101: http://www.onlinevideo.net/2012/12/video-101-how-to-make-an-infinity-wall/
[19] How to Make an Animated Title Sequence: Video 101: http://www.onlinevideo.net/2012/12/how-to-make-an-animated-title-sequence-video-101/
[20] Essential Video Gear for Traveling: Video 101: http://www.onlinevideo.net/2012/07/essential-video-gear-for-traveling-video-101/
[21] Learn Final Cut Pro Keyboard Shortcuts: Video 101: http://www.onlinevideo.net/2012/04/learn-final-cut-pro-keyboard-shortcuts-video-101/
[22] Get Great Results from Smartphone Video Cameras: Video 101: http://www.onlinevideo.net/2012/03/get-great-results-from-smartphone-video-cameras-video-101/
[23] Light up Your Videos with a Bounce: Video 101: http://www.onlinevideo.net/2011/12/light-up-your-videos-with-a-bounce-video-101/
[24] What Is Motion Design and How Can You Use It? Video 101: http://www.onlinevideo.net/2011/12/what-is-motion-design-and-how-can-you-use-it-video-101/
[25] Fast Focus Tips for DSLRs, Video Cameras, Smartphones: Video 101: http://www.onlinevideo.net/2011/11/fast-focus-tips-for-dslrs-video-cameras-smartphones-video-101/
[26] Color Your World with Gels and Light Diffusors: Video 101: http://www.onlinevideo.net/2011/11/color-your-world-with-gels-and-light-diffusors/
[27] Get Some Perspective with POV: Video 101: http://www.onlinevideo.net/2011/11/get-some-perspective-with-pov-video-101/
[28] Learn to Create Scary Special Effects: Video 101: http://www.onlinevideo.net/2011/10/learn-to-create-scary-special-effects-video-101/
[29] Learn to Use Zoom, Moving Camera, & Moving Zoom: Video 101: http://www.onlinevideo.net/2011/10/learn-to-use-zoom-moving-camera-moving-zoom-video-101/
[30] What Is Crop Factor and Why Does it Matter? Video 101: http://www.onlinevideo.net/2011/10/what-is-crop-factor-and-why-does-it-matter-video-101/
[31] Who's Who on the Crew? Video 101: http://www.onlinevideo.net/2011/10/whos-who-on-the-crew-video-101/
[32] Room Tone -- Why You Should Capture the Sound of Silence: Video 101: http://www.onlinevideo.net/2011/09/room-tone-why-you-should-capture-the-sound-of-silence/
[33] How to Create Storyboards: Video 101: http://www.onlinevideo.net/2011/09/how-to-create-storyboards-video-101/
[34] The Best Tripod Tricks: Video 101: http://www.onlinevideo.net/2011/08/the-best-tripod-tricks-video-101/
[35] Varying Your Shot Composition: Video 101: http://www.onlinevideo.net/2011/08/varying-your-shot-composition-video-101/
[36] Learn to Create a Tilt-Shift Effect in Your Videos: Video 101: http://www.onlinevideo.net/2011/08/learn-to-create-a-tilt-shift-effect-in-your-videos-video-101/
[37] Setting the Pace While Editing: Video 101: http://www.onlinevideo.net/2011/08/setting-the-pace-while-editing-video-101/
[38] Nighttime Video Shooting with a DSLR Camera: Video 101: http://www.onlinevideo.net/2011/07/nighttime-video-shooting-with-a-dslr-camera-video-101/
[39] Create a Timelapse Video with a DSLR Camera: Video 101: http://www.onlinevideo.net/2011/07/create-a-timelapse-video-with-a-dslr-camera-video-101/
[40] Recording Sound for DSLR Cameras: Video 101: http://www.onlinevideo.net/2011/07/recording-sound-for-dslr-cameras-video-101/
[41] Shooting Video with a DSLR Camera: Video 101: http://www.onlinevideo.net/2011/07/shooting-video-with-a-dslr-camera-video-101/
[42] Choose the Right DSLR Accessories: Video 101: http://www.onlinevideo.net/2011/07/choose-the-right-dslr-accessories-video-101/
[43] Choosing a DSLR Lens: Video 101: http://www.onlinevideo.net/2011/06/choosing-a-dslr-lens-video-101/
[44] Learn How to Set Up Your DSLR Camera: Video 101: http://www.onlinevideo.net/2011/06/learn-how-to-set-up-your-dslr-camera-video-101/
[45] The ABCs of DSLR Cameras: Video 101: http://www.onlinevideo.net/2011/05/the-abcs-of-dslr-cameras/
[46] The 180-Degree Rule Explained: Video 101: http://www.onlinevideo.net/2011/05/the-180-degree-rule-explained-video-101/
[47] Learn the Difference Between Frame Rate and Shutter Speed: Video 101: http://www.onlinevideo.net/2011/05/learn-the-difference-between-frame-rate-and-shutter-speed/
[48] Getting started with Adobe After Effects: Video 101: http://www.onlinevideo.net/2011/05/getting-started-with-adobe-after-effects-video-101/
[49] How to Create a Timelapse Movie: Video 101: http://www.onlinevideo.net/2011/04/how-to-create-a-timelapse-movie-video-101/
[50] Preparing Your Gear for a Shoot: Video 101: http://www.onlinevideo.net/2011/04/preparing-your-gear-for-a-shoot-video-101/
[51] Understanding Framing and Composition: Video 101: http://www.onlinevideo.net/2011/04/understanding-framing-and-composition-video-101/
[52] Mastering Three-Point Lighting: Video 101: http://www.onlinevideo.net/2011/04/mastering-three-point-lighting-video-101/
[53] How to Color Correct Your Videos: Video 101: http://www.onlinevideo.net/2011/03/how-to-color-correct-your-videos/
[54] How to White Balance Your Camera: Video 101: http://www.onlinevideo.net/2011/03/how-to-white-balance-your-camera-video-101/
[55] Learn to Hold Your Camera Like a Pro: Video 101: http://www.onlinevideo.net/2011/03/learn-to-hold-your-camera-like-a-pro/
[56] The ABCs of Tripods: Video 101: http://www.onlinevideo.net/2011/03/the-abcs-of-tripods-video-101/
[57] The Basics of Image Resolution: Video 101: http://www.onlinevideo.net/2011/03/the-basics-of-image-resolution-video-101/
[58] Stop Shaky Camera Syndrome: Video 101: http://www.onlinevideo.net/2011/02/stop-shaky-camera-syndrome-video-101/
[59] Editing with Windows Live Movie Maker: Video 101: http://www.onlinevideo.net/2011/02/editing-with-windows-live-movie-maker-video-101/
[60] Editing with Apple iMovie: Video 101: http://www.onlinevideo.net/2011/01/editing-with-apple-imovie-video-101/
[61] The Basics of Video Editing: Video 101: http://www.onlinevideo.net/2011/01/the-basics-of-video-editing-video-101/
[62] How to Shoot Your Video: Video 101: http://www.onlinevideo.net/2011/01/video-101-how-to-shoot-your-video/
[63] How to Choose a Camera: Video 101: http://www.onlinevideo.net/2011/01/video-101-how-to-choose-a-camera/
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