In the same way that Google disrupted online advertising when it first offered AdWords text ads for as little as $1, so Virool is trying to shake up the video advertising market. This San Francisco, California-based company lets advertisers launch a targeted video ad campaign for as little as $10, using the company’s simple self-service tools.
In the Virool, system, advertisers only pay for views of at least 30 seconds. Virool says that its ads reach 750,000 people every day, or over 22 million each month, and that customers include small businesses, independent musicians and filmmakers, and even recognized brands.
Developers and site owners place Virool videos inside their mobile games, blogs, or Facebook ads in exchange for a share of the revenue. They’re able to choose ads that are relevant to their readers or app users.
Virool is currently running a promotion: the first 1,000 customers to enter “valentines2013” as a coupon code during checkout will get $50 in free credits.
For a tongue-in-cheek look at the secret behind Virool, watch the company’s video below. The essence of viral video success apparently looks a lot like blue hair gel.
Virool recently closed a $6.62 million funding round. It plans to use the funding to expand the use of its platform. Since it launched in March, 2012, Virool says it has gone from 200 customers to over 30,000.