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The Three Things People Will Pay for in Online Video

Streaming is going mainstream, declares recent research from the Cisco Internet Business Solutions Group [1]. Cisco surveyed over 1,000 video-watching consumers and found that there’s a strong demand for streamed multiscreen content. Among U.S. viewers, 70 percent watch premium online video each week, averaging over 100 minutes per week.

CiscoInfoWhile free options are clearly the most popular, viewers will open their wallets if they feel what they’re getting has enough value. For companies trying to make money from online video, Cisco says these are the areas to focus on:

The online video world is growing quickly, and there’s still time for young companies to find an audience. Cisco found that 27 percent of online viewers would buy more video if they had a trustworthy online service. Give the people what they want and focus on the differences that matter.