Creating online videos is hard enough, but then there’s the problem of where to put them. Companies just starting out often upload videos to YouTube and then embed those videos on their site, but what about all the other video sites?
For help in managing a video distribution strategy, there’s uStudio, an Austin, Texas-based service provider we just learned about. The founders of uStudio saw a need in 2010 and began creating a company to answer it; the company launched the next year. Baffled by all the technical requirements of various video-sharing sites? uStudio can take care of uploading and more.
Customers upload their videos to uStudio and then choose which destinations each video should go to. uStudio handles the encoding to ensure the best results for each.
uStudio also hosts uploaded videos. Customers can use the uStudio player to display hosted videos on their own sites.
Because uStudio provides hosting services, some customers don’t use it for public video distribution. For example, one movie studio uses it to host dailies and then make them available privately to production members.
According to Gabe Dennison, who heads marketing for uStudio, the company offers three pillars: hosting, storage, and collaboration.
“When you look at the lifecycle of video, on the early end you’ve got your video producers who are interested in the first two of three pillars in the product, and you’ve got the marketers who are interested in the collaboration and distribution,” says Dennison.
uStudio can distribute videos to three types of sites: open platforms (YouTube, Vimeo), which are available to all creators; editorially curated sites (Hulu), which are limited to selected creators; and apps (such as Boxee and Roku).
Customers also have the option of creating custom video feeds for private distribution. The Jackson Hole Film Festival, for example, used uStudio to create a closed system for judges to screen festival entrants.
“They wanted something secure and internal that they can’t get from another platform,” says Dennison.
Tiers of service at uStudio provide 50GB, 100GB, or 150GB of storage, and custom options are available. All levels offer unlimited video views, unlimited encoding, metadata management, and site analytics. Unfortunately, the company won’t disclose pricing. Distribution to free sites in included, while distribution to curated sites and apps is an extra.