Video Essentials

10 Free and Cheap Online Video Production Tools and Resources

You don’t need a giant video production department to create interesting videos to promote your business. There are several excellent free or cheap tools online that can help you create something that really stands out.

The following list was created by Sam Bakhtiar, a business and marketing expert who works with small businesses looking to make a great impression online.

1. Animoto: Use this online slideshow-maker to put photos to music. It’s great for testimonials, says Bakhtiar. Free and paid.

2. Camtasia: This is a great tool if you want to record screencasts, tutorials, and how-tos. Bakhtiar suggests creating a videos showing clients how to navigate your site. Paid.

3. Common Craft: Common Craft has a library of videos that explain complex ideas with whiteboard-style animations. Membership lets you use its library of videos. Paid.

4. Go Animate: Create colorful animated videos with no experience. These will grab attention, for sure. Paid.

5. Magisto: You upload the video, Magisto does the editing. This online or iOS tool takes the work out of video creation. Free

6: Prezi: This clever tools lets you turn static presentations into dynamic works. Free and paid.

7: Reel SEO: After you’ve sampled, look to Reel SEO for more video marketing advice. Free

8: Stroome: Use this online video editor to work collaboratively with others on your team. Free.

9: Xtra Normal: People will notice when you create funny videos with this easy animation tool. Paid.

10: YouTube Editor:  YouTube is good for more than just storing videos. It will also help you turn your raw footage into finished pieces. Free.

Bakhtiar usually helps personal trainers market themselves effectively online. He knows how small businesses can best present themselves to new customers.

“This is your opportunity to make your business more engaging, more human, and more appealing. If you can’t convey your awesome personality on camera, then hire someone who can or use animation to tell your story. No one wants to watch 20 minutes of the talking head,” says Bakhtiar.


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  1. Great list, my favorite resource is Camtasia, such a useful product for demo videos! Thanks for putting this list together.

    Posted by Jeremy Campbell | May 10, 2012, 12:29 pm
  2. StarsVu launched web first end-to-end cloud video production to enable users across the globe to collaborate on video production. StarsVu propriety web application includes script writing, collaboration, video/image/Voice over/audio/music uploads, editing, and rendering. StarsVu users video producers (amateur, professional, business owners, marketing..), editors, writers, actors, and artists..

    Posted by Jim Martin | May 13, 2012, 8:55 pm
  3. Really video production are the great way to boost any business and it is Wonderful and helpful information. Thanks for sharing friend.

    Posted by Arman | May 31, 2012, 4:27 am
  4. Hi Troy, nice list you put together here.

    I’m the founder of, an online service for producing professional videos cheaply. Would you consider adding us to the list?


    Posted by Mario Gomes | June 22, 2013, 6:55 pm
  5. is another great video editing platform, easy to use too

    Posted by Siobhan Gallagher | July 2, 2013, 5:04 am
  6. I would like to suggest one in this list and that is makewebvideo. It’s not truly free but you can create free whiteboard board videos and pay only for download… I have made one here :

    Posted by Harsh Agrawal | November 23, 2013, 7:56 am
  7. Hi Troy,

    Great list you have compiled. Though such sites are great for DIY videos, the quality that you get isnt really agency quality.

    I work at which provides template based explainers for folk who are on a budget.

    Would love it if you can mention us as an alternative for people who want it done for them, at the same cost as what theyd pay for such DIY services as a months fee.



    Posted by Patricia | December 22, 2013, 6:49 am
  8. You can get professional video produced for super cheap ($5 for ten seconds of video) if you know where to look. I’ve used this Fiverr seller for some book promos and been super satisfied with the results:

    Posted by Meredith | January 28, 2014, 10:41 am
  9. It’s a useful list you put together here. But I believe not all businesses require a fast and cheap solution. The value of custom made videos made by professional animation companies are incomparable.

    If anyone wants to get a custom made animated explainer video I suggest them to go to this website :

    Have a great day.

    Posted by Paul Oak | February 3, 2014, 11:27 pm
  10. This is awesome, thanks for sharing this list. My video production company in Boston recently started using Camtasia for creating screenshares for clients during the video production process. It’s working great, so I would definitely recommend it to anyone else.

    Thanks again for the great overview. Cheers!

    Posted by Jack Maverick | February 20, 2014, 11:45 am
  11. You should check out for some awesome animated explainer videos

    Posted by Javier | April 4, 2014, 2:09 pm
  12. Thank you for sharing this list. I have been hearing a lot about Camtasia. I can see a real need for it in my business.

    I now have a few ideas. Thanks,


    Posted by Luke | June 2, 2014, 2:47 am
  13. Hi Troy, nice list you put together here.

    I’m the founder of, a templates-based animated videos for business. We create awesome explainer videos, slideshow videos for wedding, kinetic typography, whiteboard videos, promo videos, and even professional video intros starting from 10$. Would you consider adding us to the list?


    Posted by easyeffectspro | March 13, 2016, 11:31 pm
  14. Great list!

    I can mention Production Hero for when you run multiple video productions.

    Posted by Production Hero | July 16, 2017, 1:43 pm
  15. Thank you for this list! It’s really helpful for solopreneurs!

    Posted by lee | August 2, 2017, 11:42 am
  16. thank you troy for sharing list of tools that i m really searching for them. you make work easy. thanx man….

    Posted by sunny | February 21, 2018, 3:19 am
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