Video Essentials

The Six Ways Online Video Helps Marketing Programs


Online video is often used by companies to boost their marketing efforts, and an audience at the recent Online Video Strategies conference in London learned that there are six key ways that can happen. Here’s how John Shaw, chief operating officer at VBrick Systems, told it:

“When we look at all those customers and all that video being moved around, it really breaks down into six primary ways that folks are incorporating streaming video into their marketing programs. They’re posting video content on their customer-facing websites, they’re building communities by motivating user-contributed content, they’re broadcasting sales and marketing events — both live broadcasts and then providing them on an on-demand basis, they’re using streaming video to train their distribution channels to be able to have them represent them in the marketplace, they’re getting — if I’m a government customer, for example — they’re using video to reach out to their constituencies and to get the message out to the community, and, finally, lots of folks are using digital signage to promote their products and services,” said Shaw. In the following presentation, he promised to give examples for each of those six methods.

Citing a Gartner study on online video marketing, Shaw noted that it confirmed something VBrick was already seeing with its own customers:

“What they found is the traditional sales and marketing approaches in the marketplace are becoming less and less effective and they’re all looking for new ways in which they can tap into social media, viral marketing campaigns, lots of ways. And many of them point towards incorporating a visual element and a video element into those types of campaigns,” said Shaw.

For more tips and examples about using online video for marketing, watch the full presentation below:





Discussion

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  1. Thanks 2 Streaming Media for recording this event.
    Please check your audio stream that levels are of quality to hear in post. Also as the professionals that you are at Streaming Media, please consider to block the shot to the side so that you can include the PDF slide nested within the video so that we understand what the charts mean. we cannot guess what the “Blue Graph” means when we cannot see it.

    Lets do better next time
    thank U again

    Posted by GFLHP | February 22, 2012, 9:13 am