Creating compelling online videos for your business doesn’t have to cost a fortune. That was the message of Jules Watkins, video producer and founder of Pocket Video Power, at the recent Online Video Strategies conference in London.
Presenting a one-hour crash course called “How to Make Online Videos that Don’t Suck — Without Breaking the Bank,” Watkins, a TV producer who’s worked at 15 different production companies, said that he sees a shift taking place, with companies creating their own online videos in-house, rather than hiring someone. Having basic video skills is now important for more than just video professionals.
For companies looking to create their own non-sucking videos on a budget, here are five tips from Watkins’s talk. Scroll down for a video of the full session.
1. Keep an Eye on the Competition
As companies set out to create their own online videos, their competitors can be their greatest inspiration. See what videos the competition is creating. Copy their successes and learn from their mistakes.
2. Let Google Suggest Topics
For those not sure what to create videos about, Google has the answers. People regularly type questions into Google like “What brand of toothpaste works best?” Find questions that pertain to your field and create video answers. Use the original question as the video title, for extra search engine traffic.
3. Don’t Wait for a Budget
How many business proposals die on the vine because the funding doesn’t come through? Don’t let that happen with online videos; a pocket camera is good enough, and they don’t cost much. Neither do simple lights, mics, or backdrops.
4. Let Creative Staff Be Creative
For managers that have young underlings brimming with creativity and confidence — let them run with the online video project. Even if they don’t have a background in video, today’s cameras and basic editing programs are simple enough for anyone to pick up.
5. Work Big and Small
Get twice as much out of any video project by balancing big and small. Use most of the video budget to create a big glossy event — such as an awards show or a customer training event — and capture it with professional cameras. Then, use pocket cams and junior staff to create behind-the-scenes videos. These might even be more compelling than the main videos, since they’ll capture real reactions from participants at close distances.
For many more tips on creating videos that don’t suck, watch the entire session below. Skip to the two-minute mark to get past the introductions.
How to Make Online Videos that Don’t Suck – Without Breaking the Bank
Jules Watkins, Video Producer and Founder, Pocket Video Power
The cost of video technology has fallen dramatically. Your iPhone, iPad, or mini-camcorder can create stunning videos that would have needed thousands of pounds of kit to produce in the past. In this crash course, a veteran reality TV Producer/Director breaks down the basics of making authentic, quality videos using minimal equipment that will make your business stand out from the crowd.