Adobe Premiere Elements 10 Lands in the App Store

Adobe released the latest version of Adobe Premiere Elements, the scaled-down, consumer friendly version of it popular Premiere editor, in late September. Only last week, however, did version 10 make it into the Apple App Store, making it purchasable with one click, and providing a way for MacBook Air owners to get it.

Premiere Elements has become a more important program since Apple radically redesigned iMovie in 2007. It’s now a must for entry-level Mac-using editors who favor a traditional timeline approach. It’s also a great starting point for those who want to learn the Premiere interface, no matter what operating system they’re running. While it’s marketed to home movie-makers, it has a lot to offer small- to medium-sized businesses, as well.

Highlights of 10

  • Color correction: fixing faulty colors in a video is no longer too complex for beginners. Premiere Elements 10 offers one-click tools for perfecting colors.
  • 64-bit Windows 7 users can now get dramatically faster performance out of Premiere Elements.
  • Photos become animated with new pan and zoom options. There’s also an automated option that can highlight faces.
  • If you need to share movies on discs, you’ll appreciate the new burning option that lets users burn HD video to standard DVDs. That way you can avoid buying a Blu-ray burner and Blu-ray discs.

What’s Missing

The full version of Premiere Elements 10 sells for $99. The version on the App Store is $79. The savings is because the full version includes both the Elements Editor and the Elements Organizer, while the App Store version only includes the editor.

If you already have a system for organizing your videos, you probably won’t miss it. Some of the new features in 10 won’t work without the organizer, however. For example, the ability to upload directly to Facebook and YouTube requires the Elements Organizer.

Elements SmartSound, which is new to Mac users with this release, is also not included with the $79 download. SmartSound can add a variety of musical tracks to a piece, perfectly matching the video’s length.

If you appreciate the $20 savings and you wouldn’t use those features, open the App Store and check it out. If you’d prefer the full version, however, visit Adobe to download it. For those who prefer a boxed copy, shipping is free for the next few days.


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  1. If you download Premiere Elements 10 from the App Store, and you still want to use SmartSound royalty free music, you can. If you go to you can download a free version of the SmartSound software. And it comes with 5 free royalty free tracks as a bonus:-)

    Posted by Royalty Free Music | November 16, 2011, 6:04 pm
  2. I ordered the app Adobe 10 Elements thinking it was the full program with organizer included. Only after ordering it and having no way to organize or access pictures did I realize it is not there. How can I add the organizer to this?

    Posted by Susan DeSantis | November 16, 2011, 9:25 pm
    • Susan — I asked Adobe to respond to your question and they sent me this:

      “Unfortunately, there isn’t a way to independently purchase the Elements Organizer. However, iPhoto complements Photoshop Elements 10 Editor and can serve basic organizing needs.”

      Posted by Troy Dreier | November 17, 2011, 1:00 pm
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