Adobe released the latest version of Adobe Premiere Elements, the scaled-down, consumer friendly version of it popular Premiere editor, in late September. Only last week, however, did version 10 make it into the Apple App Store, making it purchasable with one click, and providing a way for MacBook Air owners to get it.
Premiere Elements has become a more important program since Apple radically redesigned iMovie in 2007. It’s now a must for entry-level Mac-using editors who favor a traditional timeline approach. It’s also a great starting point for those who want to learn the Premiere interface, no matter what operating system they’re running. While it’s marketed to home movie-makers, it has a lot to offer small- to medium-sized businesses, as well.
Highlights of 10
- Color correction: fixing faulty colors in a video is no longer too complex for beginners. Premiere Elements 10 offers one-click tools for perfecting colors.
- 64-bit Windows 7 users can now get dramatically faster performance out of Premiere Elements.
- Photos become animated with new pan and zoom options. There’s also an automated option that can highlight faces.
- If you need to share movies on discs, you’ll appreciate the new burning option that lets users burn HD video to standard DVDs. That way you can avoid buying a Blu-ray burner and Blu-ray discs.
The full version of Premiere Elements 10 sells for $99. The version on the App Store is $79. The savings is because the full version includes both the Elements Editor and the Elements Organizer, while the App Store version only includes the editor.
If you already have a system for organizing your videos, you probably won’t miss it. Some of the new features in 10 won’t work without the organizer, however. For example, the ability to upload directly to Facebook and YouTube requires the Elements Organizer.
Elements SmartSound, which is new to Mac users with this release, is also not included with the $79 download. SmartSound can add a variety of musical tracks to a piece, perfectly matching the video’s length.
If you appreciate the $20 savings and you wouldn’t use those features, open the App Store and check it out. If you’d prefer the full version, however, visit Adobe to download it. For those who prefer a boxed copy, shipping is free for the next few days.