The Survey Results: What You Want

On July 21, we announced the first-ever reader survey. Well, the survey is now over and the results are in. Thanks to the 116 of you who replied – motivated either by an altruistic attitude toward a favorite site or (more likely) a desire to win the $100 gift card that we promised one lucky respondent.

With the results in hand, we have a better idea of who you are and what you want from the site. As expected, most of you work for small companies (58.8 percent) and are responsible for content creation and production (37.9 percent).  Ten percent of you are execs and ten percent are in sales or marketing.

The most common industries are broadcast/cable/TV/film/video/radio (15.8 percent) and media/publishing/website (13.2 percent). Most of you are the online video decision-maker in your company (53 percent).

There wasn’t a clear consensus on what you want to see more of on The most popular answers were software reviews; information on codecs, formats, and containers; and instructional how-to stories. Two other questions showed live streaming to be a hot topic.

When asked for short answers on what you’d like to see more of, you had some good ideas. A few asked for video SEO tips, while others asked for more reviews and case studies. “More comparative stories like the ones from Jan Ozer,” wrote one respondent. Nice try, Jan.

On the question of what you’d like to see less of, some answers didn’t quite fit our site, and made us wonder if people were thinking of our sister site, “Event videography” answered one person; “articles that seem to be ads for CDNs” said another. Those really aren’t areas we cover on

Our favorite answer came from the question, “What do we need to know about you?” “I’m awesome,” said one reader. Yes, yes, you are. But we already knew that.

As for that prize, a $100 American Express gift card, we’ve randomly chosen a winner and it’s Jon C. of Seattle, Washington. Congratulations, Jon, and thanks to all who gave us their time. We’ll use your answers to guide us all this year, until the time comes to launch a new survey.


Comments are disallowed for this post.

  1. When will the babies selected in July be posted on your website?

    Posted by Pam freeman | August 17, 2011, 12:16 am
  2. Can’t blame a guy for trying.


    Posted by Jan Ozer | September 14, 2011, 1:54 pm
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