Video Essentials

Get Started with YouTube’s Promoted Videos


YouTube recently made some changes to its Promoted Video program, so this seems like a good time to explain how to get started with it. Promoted Videos, if you haven’t heard of it, is a way to buy exposure for your video on YouTube. It’s related to Google AdWords: you bid against search terms so that your videos show up when appropriate terms are searched. You can control how much you’ll spend, so you don’t need to worry about it breaking your budget.

As for those changes, Promoted Videos listings can now show up on Google Video searches, as well as YouTube searches. This applies to U.S. search results only. It sounds like a big win, because it opens promoted videos up to a new audience. A lot of people prefer to search Google Video instead of YouTube, because it includes all the YouTube listings, plus other videos around the Web. Advertisers will need to opt in to Search Partners in their account to get this going.

YouTube Promoted Videos will also soon show up on YouTube Mobile. This is another win, since video-viewing on mobile devices is way up. This change helps you get your videos in front of a younger, more connected audience.

Finally, YouTube has changed Promoted Videos’ pricing from cost-per-click to cost-per-view. It’s the views that matter, and this lets you only pay when people watch your video.

To get started with YouTube Promoted Videos, visit YouTube’s advertising page. YouTube has made it a simple three step process: first, create and post your video. Write a description and choose a thumbnail image likely to pull in viewers. Next, create list of search terms that should prompt your video. Decide on you budget and how many views you’re willing to buy. Finally, study the results and decide which pull in the most viewers. You’re free to adjust your search terms at any time.

That’s all there is to it. Get started with YouTube’s Promoted Videos and see if it gives a needed lift to your business.




Discussion

Comments for “Get Started with YouTube’s Promoted Videos”

  1. Blackworld.com provides Cost Per View Promoted Videos and Ads on Autoplay. Starts from only $0.05 per view for a minimum buy of 10,000 views. Our average user engagement is 75% and upwards to 100%. We have found the shorter the video, the higher the viewer engagement. Interestingly enough, commercial ads do fantastically well as most of them are usually between 15 secs to 60 secs. Movie Trailers and Lifestyle videos also do well, especially if the movie or video is interesting for the viewer. Videos above 3.00 minutes start to get a little challenging, however it really does depend on the content. If the content is engaging within the first 60 seconds, the viewer is more likely to watch it till the end.

    It works on Blackworld because the viewer is mostly intrigued about the video because we do not use headlines and let them play naturally when a user visits a page. It’s pretty much like how TV works, you save the cool message in the video for last. All our videos and ads are auto played immediately one after the other, like on TV for a natural experience. This way user/viewer engagement would see on average 3 to 5 videos before moving on. Videos are streamed run of our network.

    We believe for our rates, clients are pretty much getting an amazing bargain, from a highly target audience of global users who visit Blackworld for web search, social networking, classifieds and video! Visit http://www.blackworld.com to learn more and reach a more targeted user audience.

    Posted by Robert Haastrup-Timmi | August 16, 2011, 4:54 am

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