While many real estate companies use online video to show off their properties, Esoft includes the selling agent in the video, as well, giving buyers a sense of the agent’s personality and expertise. Esoft thinks of it as marketing the agent as well as the property.
“Buying a home requires appealing to a wide range of buyers’ emotions, feelings. and instincts, their life aspirations. Online video is an incredibly effective way to appeal to a buyer’s senses, especially to a buyer who is not knowledgeable of the community’s advantages, features, and special beauty,” says Michael Haagen Jensen, president and CEO of Esoft Systems, Inc (the U.S. subsidiary to Esoft Systems, A/S). “Video looks real, not staged. Video provides an engaging sense of immediacy and veracity.”
With much depending on the smooth worldwide delivery of its video, Esoft chose to work with Vzaar, for a variety of reasons both personal and technical.
“We looked at the entire video hosting market and picked Vzaar,” explains René Dines Hermand, CEO of Esoft Systems A/S. “We selected Vzaar because its scalability and superior technical capabilities. We love the interaction with the Vzaar team and working closely with them on developing features and services that that will benefit our real estate agency customers. Vzaar ‘s ability to create customized players is also a big advantage to protect agent and broker branding, as well as to present a professional, unique look and feel.”
Read the entire case study on Esoft and Vzaar for more on both companies.