For those who are constantly checking out the latest viral videos, the number might seem low: Pew Internet (part of the Pew Research Center), found that 71 percent of Americans online visit video-sharing sites such as YouTube and Vimeo. That number is up from 66 percent one year ago.
On any given day, 28 percent of online Americans are likely to visit a video sharing site, up from 23 percent one year back.
The research also found that the rural gap has closed, and that rural Americans are now equally as likely as those in urban and suburban areas. Hispanic and African Americans are more likely that whites to visit video sharing sites.
“The rise of broadband and better mobile networks and devices has meant that video has become an increasingly popular part of users’ online experiences,” says Kathleen Moore, author of the report. “People use these sites for every imaginable reason – to laugh and learn, to watch the best and worst of popular culture, and to check out news. And video-sharing sites are very social spaces as people vote on, comment on, and share these videos with others.”
View the entire report at Pew Internet.